LEAD FUNNEL FORMULA™

Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint

TARGET MARKET(AVATAR)

Established Business Owners

Start Up Business Owners

LEAD GENERATION

(ATTRACT)

Joint Ventures

Electronic Direct Mail

Content Marketing

Facebook Advertising

LEAD MAGNET

(CAPTURE)

Free Business Plan

Template

New Rules of Business Seminar

Targeted Free Templates

CONVERSION TOOL

(CONVERT)

New Rules of Business Seminar Magalog Infomercial

DVDFollow Up

Phone Calls

PRODUCT 1(SHOW VALUE)

Business Blueprint Gold

Membership

UPGRADE STRATEGY

(OFFER MORE)

MemberConcierge

Reminder of Special Benefits

PRODUCT 2(DELIVER & DELIGHT)

Business Blueprint Platinum

Membership

(EXAMPLE OF BUSINESS BLUEPRINT)

LEAD FUNNEL FORMULA™

Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint

TARGET MARKET(AVATAR)

LEAD GENERATION

(ATTRACT)

LEAD MAGNET

(CAPTURE)

CONVERSION TOOL

(CONVERT)

PRODUCT 1(SHOW VALUE)

UPGRADE STRATEGY

(OFFER MORE)

PRODUCT 2(DELIVER & DELIGHT)

(FILL-IN-THE-BLANKS - WHAT I’M DOING NOW?)

LEAD FUNNEL FORMULA™

Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint

TARGET MARKET(AVATAR)

LEAD GENERATION

(ATTRACT)

LEAD MAGNET

(CAPTURE)

CONVERSION TOOL

(CONVERT)

PRODUCT 1(SHOW VALUE)

UPGRADE STRATEGY

(OFFER MORE)

PRODUCT 2(DELIVER & DELIGHT)

(FILL-IN-THE-BLANKS - WHAT I’M MOVING TO?)

LEAD FUNNEL FORMULA™

Copyright © Business Blueprint® This document has been created exclusively for members of Business Blueprint. Reproduction or redistribution of this document is strictly prohibited without the written permission of Business Blueprint

TARGET MARKET(AVATAR)

LEAD GENERATION

(ATTRACT)

LEAD MAGNET

(CAPTURE)

CONVERSION TOOL

(CONVERT)

PRODUCT 1(SHOW VALUE)

UPGRADE STRATEGY

(OFFER MORE)

PRODUCT 2(DELIVER & DELIGHT)

(FILL-IN-THE-BLANKS )