Parent’s most trusted online

data & service partner

The problems of modern moms

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disconnected

concerned

generic

In touch anywhere

Connect baby’s physical world to all online content & services

Knowing much more

Access to right services

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Service architecture is platform agnostic

Near Baby: Any device with network & microphone

The “heart”: Evosmart server

Parent access: any web access, mobile app or phone

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Parents access their monitor from ANYWHERE

Comparing baby’s behavioral data to others by demographic

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Combining smart monitors with personalized parenting info

Parenting Content Baby Monitors

~$400M industry

Product companiesFisher Price, Graco,

Summer Infant, Phillips

Primary limitations:Limited range

Dedicated deviceContinuous/dumb

Total market > $1.5B

Online companiesBabycenter.com,

parents.com

Primary limitations:Generic informationOverload of content

Integrated access

anywhere, personalized data

TAM: $1.3B-2B

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Strongsmartphone sales ~4M US smartphonemoms of 0-4yo

Why integrate now?

Broad wireless coverage (WiFi& 3G)

Integration of devices to data and online service is expanding

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Evo revenue: service fees for advanced capabilities

Getting to scale – iteratively & with capital efficiency

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June 2011

September2011

Launch application based monitor + service Revenue from subscription Already over 1000 sign ups

Evoz devices in stores Expand services – sleep & nanny We have Pos from retailers

12 mo iterations

Improve conversion rate to service Lower user acquisition cost Select key features

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Strong earnings potential

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Raising $1M to launch service, convert users to revenue

$300K to iteratively develop online & mobile service

$150K to launch device detector &smartphonedetector

$200K for marketing of devices, converting users & limited PR

$50K for server infrastructuredesign & implementation

$300K as buffer for the unexpected