everything you heard about social media is

wrongby: jeph maystruck

brand: a widely held

set of believes and expectations of what you

deliver and how you deliver it, validated by customer

experiences

there’s no such thing as a

neutral brand impression

what happened?

we’re getting

smarter

what happened to the

media?

join therevolution

do you believe everything see on

tv?

what is the most powerful form of

marketing?

word of mouth is still the most powerful form of

marketing.

it’s just easier now.

meet the

morgenson

s

35 hidden cameras

17 microphones

15 hidden crew members

“the results proved beyond any doubt whatsoever that marketers, advertisers,

and big business have nothing at all compared to the

influence we consumers have on one another.”

-martin lindstrom

the future of marketing:

social objects

http://www.youtube.com/watch?v=HY4L1ihRkaY&feature=player_embedded

people only go on the internet for two reasons, to

either

solve a problem or to be

entertained. nothing else.

http://www.youtube.com/watch?v=316AzLYfAzw

to make anything

remarkableyou may have to piss

some people off.

http://www.youtube.com/watch?v=316AzLYfAzw

http://www.youtube.com/watch?v=316AzLYfAzw

@jephmaystruckstrategylab.ca

jephmaystruck.com