Friday, March 22, 2013

Everything You Know About CSR is Wrong

March 21, 2013By Paradai Theerathada

Friday, March 22, 2013

Something dangerous is happening

Friday, March 22, 2013

Corporations are trying to be good citizens

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Do donations benefit those in need?

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Friday, March 22, 2013

CSR as a confessional to operate guilt-free

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…dangerous if unsustained

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Breeds entitlement

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small bandage BIG PROBLEM

Friday, March 22, 2013

CSR needs to empower; not entitle(ie fish)

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Friday, March 22, 2013

G

Friday, March 22, 2013

The POWER in You

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Friday, March 22, 2013

How does TMB Make THE Difference in the community?

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Friday, March 22, 2013

Concept of FAI-FAH

FAI FAH empowers youths in lower income communities bydeveloping their self-esteem through the arts so that theycan become a catalyst for change in their own communities

Friday, March 22, 2013

kids from low-income communities find difficulties to accesslearning centers

Friday, March 22, 2013

Inner City

Parents

Children

Negative Environment(Drug, Alcohol, Gambling, Internet)

Vicious Cycle

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+ Age range 12-19+ Poor infrastructure/trust issues+ Lack life skills+ Without supportive environment, encouragement and positive reinforcement

Community | Children

Friday, March 22, 2013

Arts Music

Industrial DesignSingingSports

Cooking

Disease

Pregnancy

Drugs/Alcohol

Leadership

Gambling

Self awareness

Life Skills

Computer Graphic Performance Fashion Design

Arts, performance, sports and mentorship

FAI-FAH classes and activities are provided to kids free-of-charge

Empowering kids through the arts

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Arts – learning to reciprocate

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Cooking – Thai Chef Associations

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Taekwondo – health, mind and spirit

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Dancing – self expression

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Hydroponic garden – in touch with nature

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Community | Children

EMPOWERMENTthrough the arts

life skills

Friday, March 22, 2013

EMPOWERMENTthrough the arts

life skills

Community | Children

Friday, March 22, 2013

Art skills leveraged to improve communities

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Macro Projects

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Macro projects : kids’ initiatives

Identify issues Analyze Develop

solutionsPlan &

Implement

• Designed complement what kids learn at FAI-FAH

• Kids initiate a project and work with community and TMB volunteers to improve their communities

• Empower communities to make it sustainable

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Example: Improved landscape and enhanced safety at Wat Paitun

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Example:Increased recreation space at Tawalsak Community

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Example: Enhanced child development at Paitun Child Center

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Strategic

Planning Budget Development

Project Implementation

Brainstorm

Change Community

Teamwork

Children change the community

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EMPOWERMENTTHROUGH the arts

life skills

Community | Children

Friday, March 22, 2013

Give back to community

+ skill sets / competencies + self esteem + recognition + confidence + pride

EMPOWERMENTTHROUGH the arts

life skills

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BIG BUDDIES give back : Leadership skills

Friday, March 22, 2013

TKS Open 2011 15 students joined12 won medals

Heinz Junior Chef Competition 2012

University scholarships

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FAI-FAHA Hub for Collaboration

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FAI-FAH as a hub for collaborationFrom children and teachers to TMB staff / volunteers and alliance

Design at FAI-FAH Prachautis

Design at FAI-FAH Chan

Arts and industrial design

PENK Trading

Curriculum equipment support for life skill enhancement

Rajamangala University of Technology Phra Nakhon

Admission of FAI-FAH children from cooking classes

Design fashion curriculum and teach

Bill BensleyThai Chef

Associations

Friday, March 22, 2013

FAI-FAH Pradipat designed by Bill Bensley

Art and Life skill curriculum with cooking classes

FAI-FAH | The Youth Centers

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Friday, March 22, 2013

FAI-FAH | The Youth Centers

FAI-FAH Prachautisdesigned by

Stephen Pimbley, SPARCH

Art and life skill curriculum with industrial design focus

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Friday, March 22, 2013

FAI-FAH Chandesigned by

Kelly Wheatley, LUMP

Art and life skill curriculum with fashion design focus

FAI-FAH | The Youth Centers

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Friday, March 22, 2013

FAI-FAH Centers

FAI-FAH Chan

• 15 communities in Yannawa District

– 2,500 household

• Number of students

– 157 regular students

– 150 library members

FAI-FAH Prachautis

•17 communities in Tungkru district

– 5,000 households

– 957 target youths

•Number of students

‒ 194 regular students

‒ 361library members

FAI-FAH Chan

FAI-FAH Pradiphat

FAI-FAH Prachautis

Three FAI-FAH Centers covers 48 communities serving more than 20,000 youth through both regular programs and community development activities

FAI-FAH Pradiphat

• 16 communities in Phyathai District

– 680 households from Tawalsak

community

• Number of students

– 250 regular students

– 83 library members

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FAI-FAH in a BOX

Contributing to communities through TMB branches nationwide

Friday, March 22, 2013

FAI-FAH In-a-BOX 2012

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What’s in it for me?

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“Why not?” attitude?

• Strategy • Open communications• Creativity/ ideation • Engagement • Team work• End-to-end planning• Logistics / details • Working with budgets • Practical implementation

Make THE Difference training Skill sets that help organisational and community

development

Make THE Difference Culture

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Inspirational platform to Make THE Difference

FAI-FAH

Children VolunteersArts

Sustainable Macro Project

Change agent • Hands & Legs• Thought volunteers • Big Buddy

• Challenge status quo• Develop leadership • Take Big Buddy role

Make THE Difference training to employees

Change community

Catalyst

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Leverage competencies and enhance new skill sets

Team building that benefits:

• Individual• Organisation• Community

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Make THE Difference culture

Achieve Make THE Difference culture

Friday, March 22, 2013

Achieve Make THE Difference culture

Ultimately strengthens organisation

Friday, March 22, 2013

EMPOWERED Communities

Friday, March 22, 2013

Thank you

Friday, March 22, 2013

paradai.the@tmbbank.comFriday, March 22, 2013