Everything should taste like bacon. ™ J&D’s Foods World Leaders In Delicious.

Everything should taste like bacon.™

J&D’s Foods

World Leaders In Delicious

Our VisionOur Vision

To deliver flavors people LOVE in new and innovative ways.

BACON IS DELICIOUS

We started with Bacon because

How We Funded Our CompanyHow We Funded Our Company

J&D’s Foods By The NumbersJ&D’s Foods By The Numbers

• Product distribution in over 17,000 grocery stores worldwide• Over 700,000,000 PR impressions • International distribution in 17 countries• Shipped products to consumers and retailers in 70+ countries• Over 100,000 online transactions/customer relationships• Over 200,000 followers on Facebook, Twitter, Myspace,

YouTube, etc.• 27,000+ jars of Bacon Salt sold in 9 minutes on QVC; 150,000+

jars sold in one month

The Oprah Winfrey Show, PEOPLE magazine, BusinessWeek,The Bonnie Hunt Show, The Daily Show with Jon Stewart, The Tonight Show with Jay Leno, The TODAY Show, Good Morning America, ABC World News with Charles Gibson, CNN, FOX News, FOX Business News, ABC News Now, US News & World Report, The Wall Street Journal, The Onion, The Huffington Post, BRANDWEEK, ADWEEK, NPR, ABC Radio, DailyCandy.com, Thrillist.com, MSN.com, CNBC.com, AOL.com, WWE Magazine, Cooking with Paula Deen Magazine, Allure Magazine, BBC Olive Magazine, Geek Monthly Magazine, Playboy, Maxim Magazine, Wired Magazine, PC Gamer Magazine, VegNews Magazine

Previous PR (700,000,000+ impressions)

The Meat of Our BusinessThe Meat of Our Business

The Meat of Our Business – NEW!The Meat of Our Business – NEW!

Our Red-Headed StepchildrenOur Red-Headed Stepchildren

New and Awesome

Things We Think We’ve LearnedThings We Think We’ve Learned

People are your most important asset and potentially your biggest nightmare (no matter what you do).

•Hire slow, fire fast.•Never hire your friends or family members. Firing them sucks and they’ll think and act like they own the place.•Hire for what you need in 6-12 months vs. what you need right now.•Heavy drinking with your employees can go VERY badly.•Drinking is OK after packing boxes, not before.

Everyone is in sales and customer service.

No customer service, no sales. No sales, no company.

Cash is king.

• Never take money from your friends or family members if you can avoid it. Thanksgiving dinner will suck.

• Don’t spend a dime you don’t ABSOLUTELY need to spend. You will need it later.

• Keep your day job as long as you can.

Things to realize when you start a business:

• You WILL fail/screw up in some major, potentially heart-stopping way.

• You will age in dog years not people years.

• If you take money, be prepared to be in this for life.

Never use PayPal's shopping cart platform.

Trust me, and f-you to PayPal's engineers.

Who we use:

www.3dcart.com

Leverage is everything.

The best time to negotiate with suppliers is when you have a major order coming in. The worst time is when you have nothing but a concept.

The bigger you get, the more leverage you get.

Facebook works better than Google.

It’s more targeted, lower cost, and more effective. At least for now.

J&D’s Foods Confidential

HOW WE DID IT (SO FAR)

How We Launch ProductsHow We Launch Products

How We Market ProductsHow We Market Products

Our Crazed FansOur Crazed Fans

(OK, We Might Encourage (OK, We Might Encourage Them a Little)Them a Little)

Where It Gets RidiculousWhere It Gets Ridiculous

Where It Gets Ridiculous

Where it Gets RidiculousWhere it Gets Ridiculous

Where It Gets RidiculousWhere It Gets Ridiculous

“Bacon Kevin Bacon”A bust of Kevin Bacon made out of bacon – appearances on CNN, E! News, Entertainment Weekly, People, NPR and more!

More popular than the actual Kevin Bacon?

Where It Gets Ridiculous

Questions?

Nice to MEAT you.

Your Bacon Salt is on the way.

Everything should taste like bacon. ™ J&D’s Foods World Leaders In Delicious.

Documents

Transcript of Everything should taste like bacon. ™ J&D’s Foods World Leaders In Delicious.

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