Post on 24-Jan-2015
description
everyone’s smithsonian the multi-platform museum
nina simon, museum 2.0nina@museumtwo.com
@ninaksimon on twitter
the plan
defining social platforms
enabling the human connection
evaluating the institutional role
putting it together in action
we all live in a multi-platform world
exhibits
emailradio
newspaper
television
blogs
events &festivals
social networks
photo-sharing
museum socialexternal
programs
website
online media
cellphones
word of mouth
and the smithsonian is heavily multi-platform
magazineaffiliates
tours
TV channel
radio station
folklife festival
museums
zoo
research facilities
associatestraveling exhibits
libraries
giant X-ray telescopes
conservation labs
programs
you’ve done a good job reaching out tonon-traditional (but formal) platforms
but what about the informal social platforms?
TRADITIONAL FUTURE
Authority is content provider Authority is platform provider
visitors and users powerfully extend the reach and valueof museum content when given the opportunity
(increase and diffuse)
visitors
what are you about?
what do they need?
what will these relationships look like?
Smithsonian
i’ve been spying on your visitors
they are coming to mecca
they are overwhelmed by the options
they are marathon mall troopers
they think your job is cool
they like to transgress
they associate the smithsonian with value
so what do they need?
audience-specific online navigation
pittsburghkids.org
ilikemuseums.com
personalized entry points for trip planning
dialogue about value
Minnesota History Center Museum
connection to their other platforms
Mattress Factory
connection to their other platforms
connection to their other platforms
Chicago Children’s Museum
connection to their other platforms
connection to their other platforms
connection to their other platforms
“I relish the thought of a core constituency of community art-makers, curators and researchers who form a sustainer group for the museum and creative counterpoint to the 'friends' and financial sustainers, but I know many art museum workers would recoil in horror at the idea of being inundated by 'Sunday painters'”
-Nancy Proctor, SAAM
a human connection
validation and recognition
responsiveness
enough about them,let’s talk about you
what relationship do you want to have with visitors?
you need an actionable mission that helps you prioritize
and it may take more than four words...
in whom?
We inspire curiosity, discovery, and learning
about nature and culture
through outstanding research, collections, exhibitions, and education.
National Museum of Natural History Mission Statement
what unsolved secrets can I explore?
what’s special about these three outcomes?
what does this exclude?
how do these programs connect to desired outcomes?
are these four the only ways? prioritized ways? where might web and gaming fit in?
what mysteries can I uncover?
example: research platform for discovery + learning
“what we found most engaging about this project was the possibility of discovering the undiscovered.”
“the more we learned of individual victims, the more capable we were of understanding the magnitude of the Holocaust.”
example: collections platform for curiosity about nature
example: program platform for curiosity about culture
a simple plan
1 / define and prioritize audiences
1 / define and prioritize audiences2 / listen to what they need
1 / define and prioritize audiences2 / listen to what they need3 / connect it to something on-mission that you can provide
1 / define and prioritize audiences2 / listen to what they need3 / connect it to something on-mission that you can provide4 / jump in
Denver Art MuseumExploratorium
nina simon, museum 2.0nina@museumtwo.com@ninaksimon on twitter
1 / define and prioritize audiences2 / listen to what they need3 / connect it to something on-mission that you can provide4 / jump in