Post on 27-Jan-2015
description
ONLINE
TOOLS.
OFFLINE
IMPACT.
2014
Base LevelVenue traffic-insights
Foot Traffic• Total Visits• Walk-by Traffic• Dwell time• Repeat Visitors• Visitor Frequency• Visit Patterns out side of location
Venue
Passing Traffic
Technical requirements – Broadband router with cat5 connection and power point
Mid LevelWi-Fi Hotspot + Venue Traffic
Wi-Fi web portal• Accessible on any Wi-Fi enabled device (open source)• Easily deliver a branded experience with personalized rewards and offers• Event Guides or videos
Technical requirements – Broadband/router and power point
Foot Traffic• Total Visits• Walk-by Traffic• Dwell time• Repeat Visitors• Visitor Frequency• Visit Patterns out side of location
SWARM MobileTraffic + Wi-Fi Hotspot + Data capture/CTA/Promotions
2. Wi-Fi Hotspot
Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing -Deliver location-based couponing and digital ads
1. Footfall - window traffic/In store
Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location.
3. POS integration
Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads
Venue
Window Traffic
Open access Guides RewardsDeals
CTA Activation
Footfall trafficIncrease revenue and reduce cost by knowing exactly what's happening in your store/venue in
real time. Analytics for passing window traffic.
Footfall traffic
Dwell time Repeat visitors
Footfall traffic
Shop Window conversion A/B test
Image of window display
Wifi Hotspot
Deals rewards Guides
Online/Offline Marketing
In store POS CTA Online activation
Image of in store activation
POS INTEGRATION
Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.
HOW IT WORKS \ ANALYTICS
Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance
HOW IT WORKS \ SENSORS
FAST SETUPEasily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event
Swarm Partner API Architecture
POS Data
Desktop & mobile interface
TESTIMONIAL \ APPAREL
“Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO
Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales
TESTIMONIAL \ APPAREL
WHO IS SWARM?
Offices: San Francisco - New York – London -Los Angeles - Sydney
$3.34MRAISED FROM
RETAIL TECH \ ECOSYSTEM
17
Captured Traffic (precision) 80%+ 60%
Works with Multiple Entrances
Yes No
Dynamic POS Integration Yes No
Window Traffic Yes No
Dwell Time Yes No
Web-Based Dashboard Yes No
Setup Cost $0 ~$2,000
COMPARISON \ SHOPPERTRAK
Wi-Fi Analytics Yes Yes Yes
Enhanced Bluetooth Analytics
Yes No No
Customer Engagement
Yes No No
Mall-Wide Activity Reports
Yes No No
Third Pty Apps Yes No No
Outbound API Yes No No
POS Integration Yes No No
COMPARISON \ COMPETITORS
RETAIL TECH \ ECOSYSTEM
20