DefinitionEvent Planning consists of coordinating every

detail of meetings and conventions, from the

speakers and meeting location to arranging

for printed materials and audio-visual

equipment.

Event planning begins with determining the

objective that the sponsoring organization

wants to achieve. Planners choose

speakers, entertainment, and content, and

arrange the program to present the

organization's information in the most

effective way.

Definition

is a process by which an event is planned,

prepared, and produced.

The Optimist’s Point of View

the energizing art of choreographing

people and activities in order to create a

show that creates memories of a

lifetime.

Pessimist’s Point of View

the stressful work of

planning meetings or

events, and can be a very

demanding career choice.

“The Emerging

Profession”

GENRE

supports business objectives, including

management functions, corporate

communications, training, marketing,

incentives, employee relations, and

customer relations, scheduled alone or

in conjunction with other events.

Cause-Related & Fundraising Events

• charitable • cause-related

• beneficial

Trade Shows and Exhibits

An event bringing buyers and sellers

and interested persons together to view

and/or sell products, services, and other

resources to a specific industry or the

general public, scheduled alone or in

conjunction with other events.

Trade Shows and Exhibits

Entertainment and Leisure

CONCERT

Entertainment and Leisure

FASHION

SHOW

Entertainment and Leisure

Sporting Event

Physical activity

that is governed

by a set of rules

or customs and

often engaged

in competitively.

Media Event

• Press Conference • Press Launch

CREATING AN EVENT

5 Questions to Ask When

Creating an Event Concept1. Why is the event being held?

2. Who are the event's stakeholders?

3. When is the event taking place?

4. Where will the event be staged?

5. What is the event content or product?

Step 1: Stick to your brand

Step 2: Brainstorm ideas

Step 3: Apply the theme

KNOWING YOUR EVENT

BUDGET

SPONSORS

PLEDGES

ORG

BUDGET

EX-DEALS

DONATION

HOW? WHO? WHY?

HOW TO TALK

TO YOUR

POSSIBLE

SPONSORS?

MEETING

WITH YOUR

SPONSOR

VENUE

LOGISTIC

REQUIREMENTS

MANPOWER

PROGRAM

ATTENDEES

THE EVENT

MANAGER

•On-the-go

•Quick

•Energetic

EVENT MANAGER’S

PRAY

Presented By

FLOR D. MATILDO

flor@lozatech.com

(0935) 2625196