Events By EntrepreneursEvents By Entrepreneurs

Grow Ideas and Companies by Creating Events

#EventInnovationTal Shoham | Jeff Pulver | Maurizio Rossi

Moses was an entrepreneur

He had a vision to change the world - he needed users, and he needed to spread the word fast.

BUT Moses went up Mount Sinai alone, to “work on the product”…

And in the meantime…

Other entrepreneurs, less visionary but more practical, were down mingling with the crowd.

They were getting funded. In GOLD!

And built another product, with faster market adoption!

Spread Ideas - through People

Image of people at event?

Get out of the building

Get Off the Blogs and Onto the Main Stage

FACT: ‘People will remember not what you said but how you made them FEEL.’

Live Events are powerful,

Especially when tailor-made

to your goals

37% of sites see an

INCREASE in traffic

32% of sites see an

INCREASE in avg. page

views

35% of sites see time

spent on the site more

than doubleEvent Month

Pre Event Month Post Event Month

Bigger, longer impact

Site Visits Per Month Compared to Event Month

The Story

By Jeff Pulver

http://www.evolero.com/

The Grown startup

Goals:

Awareness, Lead Generation, Positioning as leaders in field, Ongoing Branding

Unique Point:

First event of a new industry

Aftermath Benefits:

Better way to connect with prospects and clients, powerhouse of content and

thought leadership pieces to leverage for post-event marketing, uniting the

entire company around an outward-facing initiative

The independent entrepreneur

• Goal: Expose new startups to the world

• Unique Point:Audience is involved, Twitter stream open on large screen during most of the event

• Aftermath: Getting good Feedback is encouraging, Making an Impact on startups success

The forum

• Goal: Creating a community

• Unique Point:

Partnering with a global brand

• Aftermath: New leads: more memberships to the MC Forum sold after events, Partnering with a label event (FailCon) helped in gaining PR

The Agency

• Goal: Events serve as thought leadership tool & lead gen, Provide value - content that is hard to find, a networking platform with peers

• Unique Point:It's a lot of fun actually. Doing an event in a field that you have passion for is something that I personally find as a break from the day to day work. 

• Aftermath:In order to Get people there: We send emails to our friends, ask speakers (if exist) to promote the event, and use a lot of social media. We also team up with other organizations and do cross promotion

The Story

By Maurizio Rossi

The marketplace startup

• Goal: Brand awareness, Meet our community, Receive priceless feedback, Visualize our marketplace offline

• Unique Point: We wanted to meet our potential "clients" and have our filmmakers helping them on the spot by telling them how they would tell their story

• Aftermath: Great product feedback, Great traffic to our site, more filmmakers joined us after the event. 

The Business Network

• Goal:

Bring quality people together, Materializing their offering

• Unique Point:“Business is all about relationships and events provide that platform for interaction”

• Aftermath:

Feedback, Impact on startups success

Osho Israel

The spiritual workshop

• Goal:

Getting the word out, New leads for workshops, Additional revenue stream

• Unique Point:

Grew to be the biggest Osho Festival in the world

• Aftermath: This became a revenue stream, Our database grew tremendously

The hub

• Goal: Manifesting our value in real life, Relevant content for my community, develop their skills, creating new opportunities for the different entities, Giving a stage for talents from my community

• Aftermath: It’s a great way to get good feedback, It created a feeling of belonging and strengthened the bond

BEST PRACTICES

“Partner with an industry/domain expert, they can bring leads and an ecosystem”

Yuval, Osho Israel

“If your events repeat, change the program, or bring fresh content and participant to it”

Orli Yakuel

“It's not a matter of the quantity of attendees, but the relation they have to what is shared with them and the concept of the event”

Tom, SOSA Tel Aviv

“Do an event on something that you are really passionate about.”

Kfir Pravda, b2b Media

For more best practices: http://blog.evolero.com/

So – why should entrepreneurs create events?

• Become a thought leader

• Get attention

• Interact with your audience

• Validate Ideas & Products

• Build a Database

• Get $$!