START A BONFYRE: CREATING COMMUNITY EXPERIENCES

Fred BendañaSVP of Creative Producers Group

Chris DornfeldPresident of Bonfyre

Sharing content with everyone is not the same as communicating with people who matter

For thousands of years we told stories to one

another

fMail allowed our conversations to

cover great distances

Telephones enabled

conversations to occur in real time

Social networks allowed us to

“share” instantly with everyone

Bonfyre is an engagement platform that is equally valuable to people and organizations

Bonfyres can be customized with dozens of advanced features to tailor-fit for a particular use case.

Each bonfyre is a private social network for real-time chat, photo and video sharing.

The results: 3x-5x higher participation rates vs. intranets or other social platforms

30% to 60%

10% to 20%

People Sharing Content

Bonfyre Others

Join our bonfyre for EVENTtech 2014!

Download the App on your

Smartphone

Create an account Select “find” a Bonfyre

Search for “ EVENTtech ”

and join!

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Start by building community Connecting people with what they care about

Connect people with what they care about and keep initial interactions focused on fun (build community)

Start conversations to help people move out of their comfort zone (focus on human engagement)

Use surveys and data to inform conversation, improve ROI and increase opportunities for better engagement

Creating positive relationships and happiness increases all metrics of success

Turnover

People with friends at work are 7X less likely to

leave

Productivity

Google has increased productivity by 37% by

focusing on making employee happier

Innovation

Happy people are significantly more

innovative

Revenue

Companies with a majority of employees

who are engaged produce 400% more revenue

The Brown Shoe CompanyCase Study

The Brown Shoe Company is challenging their people to act with insight, speed, and humanity

Goal: Shift to high-performing, empowered and engaged

Strategy: Stop talking about culture, get employees involved and win their hearts and minds

Introduce new tools, new language, and start connecting and re-imagining the employee experience – in person and virtual

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Engagement Agency

Technology Partner

We started with one email invitation and a little bit of mystery

Added thoughtful messaging to build interest and trust

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15 days before the meeting

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500 participants

7,043 opens

574 content uploaded

20% people sharing content

50% of HQ joined the bonfyre in 5 days with 1 email, 3 posts and 400 pints of ice cream

We introduced new ideas and new resources

New employee nomination form

What inspires you?

What will you share?

An event focused on extending the interactive experience

An energetic, fun experience that gave people a voice

And allowed people to interact with their company and leadership in a whole new way

Employees began to embrace bonfyre and share their story

Send-offs Hobbies Family Community

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750+ participants

34,187 opens

3,433 content uploaded

33% people sharing content

43 additional bonfyres

A remarkable level of engagement and ROI

20 days before the meeting

First 30 days after the meeting

Why are we having success leveraging Bonfyre?

Convenient

Familiar technology that is easy to use and at everyone’s fingertips

Thoughtful strategy

Developed virtual and real experiences that connected people and

gave them a voice in the process

Content

Great content that was fun, relevant and

engaging

Real time

People have different emotional connection to

real time content

What is next?

Integration of virtual and real experiences beyond digital agendas

Event experiences that are ongoing and much more interactive

Companies that listen, change and connect people to what they care about

Questions and Answers

Keep sharing and connecting on Bonfyre

Chris DornfeldPresidentBonfyre

w. www.bonfyreapp.comp: 314.446.6320e: chris@bonfyreapp.com

Fred BendanaSenior Vice PresidentCreative Producers Group

w. www.creativeproducersgroup.com p: 314.367.2255e: fbendana@getcreative.com