Event Marketing Women Veterans: Stand-down & Mini-Retreat

Penn Valley Community College, Kansas City

October 23, 2010

. Created & Presented by: Vilma Bonilla

What is Twitter?

Twitter Is Not A "Social Network"

Twitter is for news. Twitter is for content. Twitter is for information.

Basic TermsFollow to subscribe to somebody’s messages

Tweet an individual, public message

DM direct message is a private message on Twitter

RT retweet is to repost a valuable message from somebody else on Twitter and give them credit

Trending topics

the most-discussed terms on Twitter at any given moment

@username a public message to or about an individual

on Twitter

Hashtag the # symbol followed by a term and included in tweets is a way of categorizing all the posts on a topic

Shortened URLs

To fit links into the short messages, Twitter shrinks some URLs down automatically

Key Terms

Who will be tweeting?

Volunteers

Company

Sponsors

Public

Officials

Coordinated Chatter

Post-event buzz! Pre-event buzz!

Live event chatter!

Why create buzz?

Create

Interest

Stimulate Dialogue

Manage Expectations

Direct

Traffic

Build Relationships

Generat

e Goodwill

http://business.twitter.com/twitter101

Pre-event Buzz

Sponsor information Event registration and logistics.

Create clear expectations. Answer questions!

Live TweetsWelcome & acknowledge Retweet!

Solicit Feedback Answer Questions!

Monitor & Respond Direct Action

Post-event Buzz

Highlight conversations Follow up conversations

Thank you! Share success stories!

What’s your strategy?

60 Proven Ways to Increase Your Online Marketing Influence

www.twitter.com