How to get the message right and measure the response?

Social MediaPromoting Events via

By : Abby

Overview

Social

Media?

• Social media is a social instrument of communication!• In web 2.0 terms, this would be a website that doesn’t just give you information,

but interacts with you while giving you that information.

Social Media is a Conversation between actual Humans!

To develop relationship with people

WHY SOCIAL MEIDA?

• Direct invitation can get lost or ignored• We are all busy and tend to ignore things

• Difficult to get RSVPs once invitations are sent• Phone / Email RSVPs are high-maintenance

• Paper? Yuck!

Is

SOCIAL MEDIAManage to Reach Target Audience?

Social Media Revolution

Incredible rise in popularity of social media over the past decade has been one of the biggest stories in technology this century.• 500 million active users worldwide on

Facebook.• More than 170 million tweets are sent

from Twitter daily across the globe.

Hospitality business can no longer rely on traditional broadcast advertising in this rapidly evolving online space (Daniel Tyte, 2011).

It is not just about Trend, It is Fact!

http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related

Communication“It must be a two-way thing where companies are prepared to listen and not just talk”. (Daniel Tyte, 2011)

Company Target Audience

Customer

Soci

al M

edia

Rel

ation

sDevelop a closer relationship with audience and potential new customers.

Provides centralized information reference points

Make it easy to RSVP Make it easy for others to help you promote

your event Gets your event in front of a lot of people

Neglect to keep sites fresh up to date.

Informal approach and have inconsistent message.

Risk of Social Media

Tips on Getting the Most from Social Media Marketing

1Plan with social media

tools

2Organizing & Inviting

3Promotion &

Distribution

5Post event social media

communication 4Optimize the

event for social media sharing

YOUR Messages

“Every time my phone beeps from a Twitter alert, I know that we are being talked about or mention positively.” (Jamie Howell, 2011)

“it’s a very friendly community on Twitter and it promotes mush more of a community feel than is sometimes possible in ‘real life’.” (Laura Cowen, 2011)

“If you don’t devote time to networking with your fan base, plus continually strive to create a fresh buzz about your sites, they will soon look tired and stagnant.” (Clara Saffer, 2011)

“In several years blogging, reading and discussing events, I’ve read lots of garbage as well as excellent tips on social media. This leaves you, dear reader, with nothing but confusion.” (Solaris

YOUR MESSAGES.

View your slides from anywhere!

Keep your social sites are constantly refreshed with updated information in order to deliver a clear messages to audience.

Conclusion

Thank you.