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EVENT DATA: WHAT’S IN IT

FOR YOU & YOUR EVENT TEAM?

75%

25%

50%

27%

WEBINAR INTERFACE

• Attendees are in listen-only mode

• This webinar is being recorded

• Send your questions via the chat box

• Click the polls tab to answer our polls

• Tweet questions & comments to:#InitLiveEventData

PRESENTER

InitLive Event Gurualyssa@initlive.com@InitLivewww.initlive.com

Alyssa Lancefield

AGENDA

The challenges of event data collection

The solution

How to get

started

The advantages of collecting data

Key types of data to collect

Stories from event planners

What planners can learn from the Olympics

Your homework + resources

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If you’re like other event planners, you’ve faced these challenges associated with collecting event data...

Difficult to know what data to collect

It can be time-consuming to

collect & utilize

Some event datais hard to measure

You’re not always sure how to use it

So, what’s the key?

A Data Strategy!

Do you have a data strategy?[polling question]

Creating a data strategy...

Gives purpose to the time & resources you use to collect it

Brings clarity to what types of info

to collect

Helps you focus on gathering information

that you can actually use

Why create a data strategy in the first place?

It helps you measure the success of your event /

Return on Investment (ROI) to justify spending & efforts

It helps you improve & make

well-informed decisions

It can save you time moving forward

(for those who are in it for the long haul)

It enhances your awareness (attendee

engagement / interests, staff needs, etc.)

TOMEASURE

TO IMPROVE

TOSAVE TIME

TOBE AWARE

What are you trying to accomplish?

STEP 1

What percentage of your daily tasks relate back to your goals & objectives?

[polling question]

Formulate a Strategy

STEP 2

KEY TYPES OF DATA TO COLLECT

Staff &Volunteer

Data

Attendee Data

Success

Financial Value

Non-FinancialValue

ELEMENTS OF STAFF & VOLUNTEER DATA YOU CAN COLLECT

BEFORE DURING AFTER

BENEFITS OF COLLECTING STAFF & VOLUNTEER DATA

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Re-use volunteer records

Boost volunteer engagement

Improve scheduling for next year

Remember issues that came up

WHAT PLANNERS CAN LEARN FROM THE OLYMPICS

GATHERINGCONTACT INFO

VOLUNTEERAVAILABILITY

NO-SHOW VOLUNTEERS

COMMUNICATION

SCHEDULING

GOALS FOR STAFF & VOLUNTEER DATA

Figuring out the status

Attracting key demographics

Reaching specific check-in

rates

HOMEWORK & RESOURCES

www.initlive.com/resources

The 3 Stages of Managing Event

Team Data [infographic]

Test Drive the Value of Your Event [template]

The Beginner’s Guide to Using

Event Data [ebook]

Collecting Event Data: Liberating or Laborious?

[podcast]

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Q & A 75%

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50%

27%

info@initlive.com