Transcript of Evaluation
- 1. OCR Media Studies AS Level Unit G321: Foundation Portfolio
in Media Evaluation Name: Miguel Pita Joao Candidate Number: Center
Name: St. Pauls Catholic College Center Number: Set Brief - Print
Music Magazine Production Evaluation
- 2. 1. In what ways does your Media product use, develop or
challenge forms and conventions or real media products? The
magazine, across the 4-pages repeats Steve Neale codes and
conventions from VIBE magazine as my inspiration and as style
models I replicated the codes and convention's from. Theses include
having a Bright stand out heading that grabs the audiences
attention, and also keeping the colour scheme the same thought my
magazine which is Red and a Creamy Grey, simple but effective and
similar fonts thought my magazine so It looks professional and
sleek. In my front cover I made sure I had the main features/
conventions such as a Bar code Date/price My selling point( my
contest to win Ed Sheeran tickets and my heading of sound army
because it stands out with the colour and the type of font. Cover
lines Masthead Strapline For my contents page I added boarders
around my text and also bordered my picture of me for the editorial
to make it look more professional, I also kept the colour scheme
and added page numbers, my web address-social networking sites for
the magazine ( Facebook and Twitter). I also added a main picture
of the three people I will be interviewing on the double page
spread, and I incorporated the heading so It looks more effective.
My double page spread changed a lot, I had to change my three
separate pictures and make a new one with all three people in it
together so it looks better and I left the three separate picture
with the introduction to each artist. I also had to make changes on
the layout of my double page spread like take out the bordering of
the interviews to make it looks sleek and well finished and also
change the font to match my front cover and contents page. I also
added the word exclusive to my double page spread at the top next
the the title sound army so it looks ore professional and tell the
audience that its a one of a kind and that you need to buy it
because its exclusive and special.
- 3. 2. How does your media product represent particular social
groups? The denotation of representation is to act or speak on
behalf of someone, but in this context it means whether or not I
have material in magazine that is appealing to all types of social
groups e.g. Chavs, Goths, Emos, Nerds, Hipster etc. If my magazine
does appeal to all of these social groups, it would be an
economical success since the larger the target audience the greater
the amount of consumers who would buy the magazine. However for my
own magazine I think it would only suit a few social groups such as
Chavs and Scene kids since it mainly only has Pop music features
which is quite popular as I found out from the questionnaire, so
would mainly be appealing to these groups. But the social group I
was going for is a mixture of people that enjoy rap (Chris brown),
Hip-hop (Taylor swift) and acoustic music ( Ed Sheeran) so it
appeals to a variety of social groups, and I think this is
effective because its not just for one type of person so anyone
could buy it and enjoy reading it which is effective because
therefore I would sell more copies. Although since rock came in
close second with the questionnaire, my magazine will feature a
rock theme font for my title of a spiky font which shows the rocky
side of it but is still about pop, rap and acoustic and that
relates to why I picked the title sound army because its an army of
different artist and music types coming together to make sound.
Also my competition of winning a ticket to Ed sheeran will help my
social group to like my magazine more and in a way force them to
buy it because Ed sheeran is very popular these days. Also since
Pop, rap and is seen as quite passive music genre that has lyrics
commonly to do with Love, problems and life, it is often
pleasurable to listen to, without needing much thought or having
much artistic depth, it means that socio- economic groups such as
C, D and E would be attracted to my Magazine. This is because they
have jobs that require a lot of manual work, that can be repetitive
so my magazine could act as a diversion (Katz) from their normal
day life so they could focus on something other then their own
lives. In addition the majority of Group D would be students and
teenagers who may buy my magazine because as said, before these
scene kids will often look for Pop music, because it is very modern
and will help them become social climbers (Maslow) in the
metaphorical ladder that is popularity. In addition it gives the
readers a Window in to the World (Wendy Helsby) to what
stars(Richard Dyer) such as, Lauren may feel like since the
magazine offers many interviews that allow the reader to perhaps
personally identify with them, is the star (Dyer) is like them e.g.
;Lauren may be seen as the pretty girl with the make-up, shoes,
etc. and this could be something that the Scene readers may like to
replicate because she would become the perfect role model, who is
in the spotlight.
- 4. 3. What kind of media institution might distribute your
media product and why? Bauer Media is a multi-platform UK-based
media Group consisting of many companies collected around two main
divisions Magazines and Radio - widely recognized and rewarded as
being industry innovators. Our business is built on influential
media brands with millions of personal relationships with engaged
readers and listeners. Our strategy is to connect audiences with
excellent content through our broad multi-touch point brand
platforms, wherever and whenever and however they want. Our wide
portfolio of influential brands gives us advantages over pure play
magazine or radio competitors. http://www.bauermedia.co.uk/about
Bauer Media is a division of the Bauer Media Group, Europes largest
privately owned publishing Group. The Group is a worldwide media
empire offering over 300 magazines in 15 countries, as well as
online, TV and radio stations. Bauer Media joined the Bauer Media
Group in January 2008 following acquisition of Emap plcs consumer
and specialist magazines, radio, TV, online and digital businesses.
Collectively, the Group employs some 6,400 people. Bauer Media is a
multi-platform UK-based media Group consisting of many companies
collected around two main divisions Magazines and Radio - widely
recognised and rewarded as being industry innovators. Their
business is built on influential media brands with millions of
personal relationships with engaged readers and listeners. Our
strategy is to connect audiences with excellent content through our
broad multi-touch point brand platforms, wherever and whenever and
however they want. Our wide portfolio of influential brands gives
us advantages over pure play magazine or radio competitors. From
the research that was completed pre-production, I would envisage
that Bauer Media group may publish Tune In because they are
excellent in creating personal relationships (Katz) with their
readers and I really believe that my magazine does this well
especially with my editorial. Also my magazine has a lot of synergy
and cross-media convergence which will allow the readers to access
the content in many different ways since I have social networking
sites in association with my magazine, and this is made very
obvious on al my 4 pages. In addition there is also a website for
Tune In. The similarities of my magazine to Kerrang(such as the way
in which the promotions are displayed) also signifies (De Saussure)
that Bauer may think about distributing my magazine because with
similar codes and conventions that sell Kerrang displayed for a
different music sub-genre may be something of interest to the
publishing group.
- 5. 4. Who would be the audience for your magazine? According to
Hartleys seven subjectivities, the target audience for my magazine
would be for the age range of 14 to 25 especially for Men because I
have included Chris Brown, Ed Sheeran and Taylor swift so more men
will be interested in this magazine then women because there is
only Taylor swift (Hartley). According to Katz Uses &
Gratifications theory females would find it much easier to create
personal relationships with them, however it may still appeal to
the male (Hartley) gender as the images of the females could act as
an attractant as females are often objectified for the pleasure of
the male audience (Male Gaze- Laura Mulvey). According to Maslows
hierarchy of needs, social climbers would make up a large amount of
the readership since they would try and seek as much information as
possible so they were informed and educated(Katz) on everything
that was new. Also the working proletariat class (Karl Marx) would
really be targeted since they would be able to afford the magazine
as well as appreciate the diversion (Katz) it offers from day to
day life. In conclusion I think I will stick to Men around the age
of 14 to 25 because it applies to my magazine and language content
more effectively with men at that age.
- 6. 5. How did you attract/address your audience In order to
attract the intended target audience I decided to have quite a lot
of Unique Selling Points that are easy to see, because from my
results (From questionnaire) I found out that USPs and promotions
are a huge appeal to the audience and is often the reason they will
pick a magazine up. I also used specific language to attract
consumers. like on my double page spread I used exclusive and on my
front cover I used win free for the Ed Sheeran tickets and this
type of language makes the consumers more interested in my magazine
and makes my magazine more attractive. The inclusion of codes &
conventions such as having an editorial in the contents page helped
to appeal to the target audience because, with the direct address
in the letter, with second person pronouns such as you and the
inclusive wes make the readers feel a part of something and they
may develop a personal relationship with the magazine and feel
involved and special in a way. Like you could win the
tickets!.
- 7. 6. What have you learnt about technologies from the process
of constructing the product. The software used to construct the
media product entitled Sound Army was Adobe Photoshop CS4. I didnt
have much experience on Photoshop because I've never really used it
in school so I did struggle at the start a lot and I needed
guidance and support from the students and my teacher who helped me
out a lot with using Photoshop , editing the pictures, making sure
I did it properly and that it looked nice. I also used the software
because it has many tools to make my work as good as possible like
the crop tool, the sharpen tool used to make pictures look better
and increase the image quality, also on my main image I changed the
lighting which is possible on Photoshop so that was very effective
because it gave the image light and more depth and detail it also
made it stand out more on the magazine. To choose my font I used
http://cooltext.com/ and I looked fro a while and picked the right
font that I thought would work, keeping in mind the age, target and
my magazine content when picking one and I think I choose the right
on because it gives off a powerful and harsh feel to it with a
suttle background colour contrasting on the colour red of my
heading really makes it stand out and attract my target audience.
In conclusion, I have learnt to effectively alter images so that
they are conventional as well as learning the art of making the
text fit around the images while at the same time being clear.
- 8. 7. Looking back at your preliminary task, what do you think
you have learnt in the progression from it to the full product. I
think that I have learnt many things during this process of
completing my final task of my preliminary task, like I Photoshop I
like I have improved my skills dramatically which is shown in the
editing of my photos and the way my magazine is presented. I think
I used my time well towards the end of the project by staying back
after college and completing my feed back in lessons and not being
distracted an di feel that Ive put a lot of effort in this magazine
simply because this is the first time Ive taken Media and I'm very
proud of the work Ive done, maybe with some more training in
Photoshop I could of made my magazine look more professional. I
think my creativity has improved a lot with the way Ive presented
my work in a manner of stylish and sleek with the bordering and the
way the colours contrast too. There is evidence of my progression
that I feel happy with how I met the demand of the production
process, for example meeting the deadlines set up for each part of
the magazine as well as attending to corrections and feedback that
the teacher gave me. In conclusion I think that I have improved in
my skills in Photoshop and produced a good magazine for my ability
of work and knowledge.
- 9. Photography Planning
- 10. Photography Planning
- 11. School magazine front cover
- 12. School magazine contents page
- 13. Analyzing my Front Cover Main sized picture to attract
customers Colour scheme is represented Story lines Social
media
- 14. Analyzing my Contents Page Editorial picture Neatly
presented Master head Colour scheme
- 15. Analyzing my Double Page spread Interview Neatly presented
Main image Effect font that grabs attention with the colour Colour
scheme is carried onto this page
- 16. Audience Audio Feedback - Forth interview Second Interview
Front cover Contents page Double page spread Third interview First
Interview Or visit my Sound cloud account- https://soundcloud.co
m/you/tracks