Post on 13-Apr-2017
Establish a Social Media presence
Gautham
Sounds easy, right?
Yes, it’s pretty easy :-)
You already know how to do this better than us :-)
So let me not get into ‘what to do’
Let me get started with the ‘What not to do’s’
Establishing Social Media
Presence
Setting up a Facebook
page!=
Not all companies need a Facebook page!
‘Social Media’ is just any place online where your target audience
is hanging out, connecting with and interacting with each other
It could be any of the following
• A WhatsApp group
• A slack community
• An online forum
• HackerNews
• Medium Blog
• Snapchat
• A Facebook group etc etc
For most early stage startups, building a blog audience is the best thing you
can do to establish a social media presence
There’s incentive in gaining some credible number of activity (Likes,
in the case of Facebook)
It showcases ‘Credibility’
A Facebook page which is unresponsive to messages like a
mobile number that never answers calls
Write great copy
This goes a long way
Dunzo, made social media engagement through Whatsapp. Since the app was conversational commerce, they focussed on building WhatsApp engagement alone. They beta launched their product
through WhatsApp chat
How to decide which SM platform to be on?
• Define your customer persona
• Figure out where they hangout online
• Setup presence exactly there and start informing, connecting and engaging
• Don’t just go to your favourite platform of choice
Setup Measurement
• Get Google Analytics up on your blog
• Check your Facebook page engagement
• Learn how to measure if you’re getting the right audience
You only improve what you measure
A new page also lets you experiment
• The early days of a page is when you can try some off-beat experiments to engage audience
• Involving the audience in a fun and engaging manner will keep the audience coming back for more
Some other tips
• Getting started early helps you reserve a nice name and keep it
• Get a nice name people will easily recollect and intuitively search for. LmntrX, watch out! :-)
This page will soon be abuzz with activity. Follow it to see original creative ideas for
engagement
This page run by a film-maker in Kerala single handedly grew an audience of 5000
highly engaging audience in 1.5 years
Don’t forget to have fun building your startup