Essentials of good writing

Post on 26-Jan-2015

158 views 4 download

description

Underlying principles of good writing, whether for advertising, collateral, the web, or design.

Transcript of Essentials of good writing

Essentials of good writing

Essentials of good writing

Clarity(This is about getting your story straight.)

Essentials of good writing

ClaritySimplicity

(This is about avoiding bloated, cliched language.)

Essentials of good writing

ClaritySimplicity

Brevity(This is about cutting it down

to the bare essence.)

Essentials of good writing

ClaritySimplicity

BrevityHumanity

(This is about touching an emotion.)

Essentials of good writing

ClaritySimplicity

BrevityHumanity

Let’s look at a couple of good and bad examples.

BAD

SORT OF OK

GOOD

GOOD

BAD

Essentials of good writing

ClaritySimplicity

BrevityHumanityPractice

(This is about the idea that you can’t get good at something without doing it.)