Post on 18-Jul-2020
Dissemina on Report 2015—2018
ESIPP DISSEMINATION REPORT
2015 - 2018
+2000 stakeholders involved
+700 followers on ESIPP social media channels
+8000 website users from 111 countries
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+2K+2K
Stakeholders involved
750750 +1K+1K
100100
+700+700
+8K+8K
3535
153153
Dissemination strategy
Subscribers to the e-newsletter
Times that the project has been featured on the
media Website users from 111 countries
Project presentations in
external events in Europe and beyond
Pages reporting the dissemination of the
project
Pictures of the project
Followers on Social Media
ESIPP BY NUMBERS
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DISSEMINATION STRATEGY
I n order to offer guidance and provide a vision for the dissemination of information
about the project and its resultant materials, Autism-Europe, in cooperation with
the University of Northampton (the coordinator), drafted a dissemination strategy
that was presented during the second ESIPP transnational partnership meeting in
January 2016.
This 30-pages strategy, using the proposal as a baseline outlines the key
stakeholders and the specific activities that will be undertaken in order to effectively
promote the project and its outputs. A work plan was also included to ensure that
effective dissemination was achieved.
Dissemination activities involved the partnership, each acting toward specific target
groups according to their work areas, it involves parents, children and young people
on the autism spectrum, professionals, practitioners, academics, students, the
autistic community, NGOs and associations, politicians (at a local, national and EU
level), National Agencies for Erasmus+, (specialized) media and the general public.
THE ESIPP DISSEMINATION STRATEGY & SOCIAL MEDIA AWRENESS
W hile the activities listed in both documents were quite comprehensive, additional activities have been undertaken and
listed activities had been added in order to take advantage of new dissemination opportunities that arose throughout
the project’s duration (such as World Autism Awareness Day campaigns, logo/Christmas card competitions and the presence
in professional online platforms such as ResearchGate).
Dissemination actions have been also planned according to the opportunities identified by the partners both at national and
international levels, in order to:
Create awareness of the project and the ESIPP training among target audiences;
Promote the future use of the ESIPP materials among the target audiences.
To reach this main objective and to communicate effectively on the actions and achievements of the project, partners kept in
mind the social context of the project and its final aim.
SOCIAL MEDIA AWARENESS
I n relation to the Dissemination Plan, the project carried out a Social Media awareness plan to increase awareness and
develop links with stakeholders and to inform them and general public about the latest news from the project.
Although the official dissemination language regarding ESIPP social media channels is English, partners were encouraged to
share ESIPP official posts via their professional social media channels in the language of the target countries of the project to
increase stakeholder’s engagement. The document had a ‘to do list’ which summarised the most relevant actions to be done
by partners in order to support the dissemination strategy. This included for example identifying one key person in partner
organisation to post and share some content regarding the project on a regular basis and when posting what to include e.g.
the ESIPP hashtag.
This was viewed also as tool for those who are not confident on using social media and was followed up at the third
transnational partnership meeting with a Q&A discussion.
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Sept. 2015 2016
November2015
ESIPP Logo compe on and award presenta on
September 2015
ESIPP kick off mee ng
January 2016
ESIPP Dissemina on strategy launched
September 2016
Au sm Europe Congress
November2016
ESIPP Christmas card compe on
2017
Spring 2016
Marke ng material developed
2016
T he meline below illustrates the key dissemina on moments for the project, of which some the following ac vi es include
mul plier events, ESIPP support to European World Au sm Awareness Day campaigns, ESIPP art compe ons and the launch of
the ESIPP Recommenda ons for Policy‐makers.
February 2016
Website launch
April 2016
World Au sm Day
From March 2016
1st ESIPP training sessions in Croa a, Cyprus and FYR of Macedonia
DISSEMINATION TIMELINE
April 2016
ESIPP Social Media strategy launched
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February 2017
Sample materials ESIPP materials available in 4 partner languages
March 2017
ESIPP Mul plier Event in Zagreb
April 2017
World Au sm Day campaign
June 2017
ESIPP Mul plier Event in Northampton
November 2017
ESIPP Mul plier Event in Skopje
December 2017
ESIPP Christmas card compe on
March 2018
ESIPP Mul plier Event in Limassol
April 2018
World Au sm Day
May 2018
ESIPP Policy Recommenda ons in 5 languages
August 2018 2018
2017
September 2018
September 2016
Con nued dissemina on
2018: ECER, Bolzano (Italy) – Loizos Symeou presen ng
2018: Ins tute of Special Educa on & Rehabilita on Interna onal Scien fic Conference, Ohrid (FYR of Macedonia) – Jasmina Troshanska and David Preece presen ng
2019: Au sm Europe 12th Congress, Nice (France) —David Preece presen ng
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T he planned dissemination and exploitation activities ensured optimal use of the results beyond the participants of the
proposal, during and beyond the lifetime of the project. The initial objective of reaching at least 2,000 stakeholders
has been achieved. The project has a wide range of targets at local/regional/national and EU levels. Those target
audiences were presented on a stakeholder map (below) and different channels and tools have been developed to
successfully reach each group at key moments. Other stakeholders than the targeted ones have been reached too, such
as self-advocates, communication professionals, professionals involved in other EU projects, economic press, volunteers,
etc.
The mix of people from the ESIPP partnership from different professional areas involved in the project from the same
country was really helpful as they were
able to involve different stakeholders
easily. For example, in Croatia, the
project had a university, the center for
autism and, as non-funded partner, a
national association of parents. Equally
the some of the partnership took it upon
themselves and used their own personal
networks (social media for example) and
links with existing networks to connect
with audiences that were not familiar to
the world of autism.
A mong the first steps of the project, was to create a ESIPP logo and brand which would accompany all our project
material through and beyond the life cycle of the project. Therefore, we had a logo competition to design an image
which represented the project. Partners from Croatia, Cyprus and the FYR of Macedonia arranged small-scale logo
competitions with around 50 children on the autism spectrum with one winner in each country, which one was picked as a
template for the project logo. The winner “Autumn tree”, created by Elena Delova, a 15-year-old autistic student from
Skopje, was announced in November 2015. The final version was developed by an external company.
Together with this logo, for any publication, poster,
presentation produced, partners acknowledged the
support of the European Union using the Erasmus+
Programme emblem. Thus, both logos, the identity
colours of the project (derived from the “pea green”
colour of the project logo) and partners’ logo were
present in all the communication channels and
tools of the project.
This dedicated ESIPP visual identity provided the
project with visibility and “recognisability”,
contributed to the image and reputation of the project (as the visual identity expresses the structure of the project to its
external stakeholders), expressed the structure of the project to its external stakeholders (visualising its coherence as well
as the relationships between partners) and created and raised awareness.
VISUAL IDENTITY
STAKEHOLDERS’ INVOLVEMENT
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WEBSITE
DEDICATED CHANNELS AND OTHER DISSEMINATION OPPORTUNITIES
A dedicated website was created for the project and launched in February 2016. It was designed by an external company
and administrated both by the University of Northampton and Autism-Europe. It has been regularly updated and will be
maintained beyond the lifetime of the project itself. The official language of the website was in English, but some content for
example the curriculum (outputs 1 and 2) has been translated into all the targeted languages.
By 28th of June 2018, the website had more of 8K different users, 10,5K sessions and more than 25,5K pages views.
According with the analytics generated by Google, the ESIPP website registered three significant peaks of traffic: on
Saturday the 12th March 2016 with 60 users (ESIPP sent its first e-newsletter), on Friday 10th November 2017 with 105 users
(ESIPP multiplier event in Skopje) and on Friday 1st June 2016 with 97 users (ESIPP launched its Recommendations for
policy-makers), as showed on the graphic below:
Most of the visitors landed on our website via organic search (44,4%) and 35% via direct search. The most visited pages
after the homepage was the resources, project overview and news and events pages:
Geographical analytics showed that website had visitors from 111 different countries. These were from the United Kingdom
(14,5%), FYR of Macedonia (13%), Croatia (12%), United States (11,7%) and Cyprus (11,2%) – importantly these
represented the partner countries:
An average user of the ESIPP website according to Google analytics was a 25-32-year-old young man, an English speaker;
who uses a desktop computer and the web browser Google Chrome. Generally, he visits two pages and spends 2,37minutes
a session on the website.
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NEWSLETTER
SOCIAL MEDIA
PRINTED MATERIALS
A dedicated quarterly newsletter has been created as a project-specific channel. Although all the partners sent their contributions, it was quality controlled and produced by Autism-Europe. The online email marketing solution MailChimp
was used to send the newsletter. The content structure of each issue was adapted to each targeted audience to reach the greatest impact. All issues can be found on the project website (http://esipp.eu/newsletters/).
By June 2018, 9 issues of the newsletter sent with more than 750 subscribers. Apart from the newsletters, two press
releases and one message about ESIPP privacy laws (GDPR) have been sent to subscribers too. These communications
have been sent in English. However, some content has been translated into the target languages of the project.
V isibility of the social media was important and specific Social Media networks (and the hashtag #ESIPP) have been
created for the project, these include Facebook and Twitter. Together with the existing partners’ networks, to update
news about the project and develop links with stakeholders. They have been coordinated by Autism-Europe with the support
of the University of Northampton. The dissemination strategy included also a “social media dedicated strategy” to ensure a
maximum impact and to ensure partners felt confident in the knowledge of social media, but the application of it.
The dedicated channels are the following (by August 30th 2018):
Facebook: 484 followers
Twitter: 218 followers/533 tweets
To ensure we disseminated and exploited our project results effectively, ESIPP created a project page within ResearchGate
(www.researchgate.net/project) to connect with the academic/scholarly community. So far it has had 14 recommendations
and 224 reads. Partners have also used their social media networks (Instagram, LinkedIn, Periscope) to share pictures, links
and other information. Key elements of the success of the social media channels have been the use of (live) videos,
dedicated hashtags and the role of some ESIPP partners as ambassadors of the project.
D ifferent kind of materials has been printed throughout the lifespan of the project depending on their specific dissemination and exploitation objective:
For the general promotion of the project: Business cards, pens, posters, roll-up banners, folders
For the academic promotion of the project: Scientific posters
To promote the ESIPP training: roll-up banners, posters, brochures
To promote ESIPP multiplier events: Posters, banners, stickers, business cards, pens
Here below some examples of different ESIPP printed materials:
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FACE-TO-FACE MEETINGS AND DIRECT MESSAGES
ESIPP PRESENTATIONS IN OTHER EVENTS
ART COMPETITIONS: LOGO AND CHRISTMAS
ESIPP EVENTS
A rt competitions have been undertaken throughout the lifespan of the project in order to engage with children and young
persons on the autism spectrum on
the targeted countries. Upon the
success and engagement of the logo
competition, we had Christmas cards
competitions in 2016 and 2017. At least
50 children from the FYR of Macedonia,
Croatia and Cyprus have participated.
A round 450 participants (including parents and relatives of persons on the autism spectrum, professionals, practitioners,
academics, students, journalists, policy-makers and other interested parties) have attended the four ESIPP multiplier
events held Zagreb, Northampton, Skopje and Limassol.
Specific dissemination strategies and tools have been done (together with the host partners) to jointly promote each event:
promotion on the newsletter and on social media, press releases (both in English and in the language of the host country),
printed materials, teasers for social media, live videos and pictures.
The project has been presented at, at least, 35 different events:
11 events held in Croatia, Cyprus and the FYR of Macedonia;
21 events held in other European countries (UK, Belgium, Italy,
Serbia, France, Denmark, Ireland, Netherlands, Slovenia and
Bosnia and Hercegovina);
3 events held beyond Europe (Egypt, India and Brazil).
Some significant examples include:
AE’s 11th International Congress in Edinburgh, September 2016.
VII Brazilian Congress on Special Education in San Carlos, November 2016.
AE General Assemblies and other meetings: representatives from around 25 European countries
ECER Leading Education Annual Conferences (2016, 2017, 2018).
INSAR 2018 in Rotterdam, May 2018.
A wide group of stakeholders have been reached personally at different occasions:
Roundtable discussions (with MEPs, professional organisations in the field of autism) before the multiplier events in
Zagreb, Skopje and Limassol
Meetings with academics and other professionals during the project transnational meetings
Exchanges with participants at the events in which the project has been presented
Partners meetings with peers, professionals or policy makers in which the project was presented throughout the
lifespan of the project
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MEDIA COVERAGE
T he project has been featured, at least, 100 times by media from 8 countries
(Croatia, FYR of Macedonia, Cyprus, UK, Belgium, Albania, Kosovo and Spain):
67 times in online press and other online publications
5 times on print press
20 times on TV
8 times on radio
Some remarkable examples:
Coverage in the FYR of Macedonia and in Croatia on World Autism Awareness Day in 2016, 2017, 2018
Coverage of the multiplier events held in Croatia and Cyprus, but specially in the FYR of Macedonia
PRESS AND OTHER STAKEHOLDERS’ COVERAGE BY COUNTRY
NB. To find detailed information about the online and offline coverage of the project, please check the two dissemination report annexes.
CYPRUS
P ersonal involvement of ESIPP partner Nefi Charalambous – Darden has been key to maximize the dissemination of
the project in this country, especially on social media and among the autism community. Among all the online and
offline external coverage done by the press and other stakeholders in this country, it is worth highlighting the following:
At least 10 online publications and news featured the project. Foremost among these are:
5 publications done by the different media channels of the European University of Cyprus about the project
launch between January and March 2016.
Specialised online newspapers “Ygeia News” and “Mommysblog” featured ESIPP in World Autism Awareness
Day in 2017.
Academic online media StudentsVoice.com.cy also featured
the project in April 2017.
Traditional media coverage in Cyprus included 2 appearances on
television:
Nefi Charalambous – Darden gave an interview on the news
of Sigma TV in October 2016 to present the project.
Nefi Charalambous – Darden gave an interview on Capital
TV in March 2018 about the project and the future multiplier event in Limassol
On social media, the project has reach a great impact in the FYR of Macedonia via Facebook and Twitter:
Nefi Charalambous – Darden made more than 10 posts about the ESIPP project on her personal profile,
which has a big impact. This one featuring her appearance on television in March 2018 had more than 450
likes and reactions.
Nefi Charalambous – Darden posted at least 30 tweets about the project. Those ones with more reach were
those related with the multiplier event held in Limassol in March 2018 and the conference about ESIPP
organised by the EUC in Nicosia in November 2017.
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FYR OF MACEDONIA
T he FYR of Macedonia was the country
in which the press has covered the
most the ESIPP project. Macedonian
partners also had media from bordering
countries and the project was also covered
in Albania and Kosovo, and other further
countries like Turkey. Personal involvement
of Prof. Dr. Vladimir Trajkovski and Dr.
Jasmina Troshanska has been key to
maximize the dissemination of the project in
this country.
Among all the online and offline external coverage done by the press and other stakeholders in this country, it is worth
highlighting the following:
At least 32 online publications and news featured the project. Foremost among these are:
Interviews about World Autism Day given by Prof. Dr. Vladimir Trajkovski to the online newspapers Telegram
and Doktori in April 2016;
Interview given by Dr. Jasmina Troshanska to the daily newspaper Nova Makedonija for World Autism Day
2017;
ESIPP training delivered in Ohrid appeared in the Ohrid News in August 2018.
Traditional media coverage in the FYR of Macedonia included 15
appearances on television, 3 on the radio and, at least, 7 on
printed press and other publications. Outstanding among them
are:
TV report with Prof. Dr. Vladimir Trajkovski for the news
bulleting of the national channel MRT 1 in April 2016;
1-hour TV interview with Dr. Jasmina Troshanska in Kanal
5 on February 2017;
TV interview with Prof. Dr. Vladimir Trajkovski for the
national channel MRT 1 in April 2017
TV report for the news for the national channel TVM and 12 minutes’ interview for MRT and Kanal 5 about the
training delivered in Ohrid with partners from MSSA and the UoN.
On social media, the project has reach a great impact in the FYR of Macedonia via Facebook:
Prof. Dr. Vladimir Trajkovski’s public profile on Facebook counts with more than 105 public posts about the
project and more than 3,000 followers. The three ones posted on the 6th of September 2017 announcing the
ESIPP multiplier event in Skopje reached altogether a total of more than 26,000 people.
Dr. Jasmina Troshanska posted more than 10 publications on her personal profile on Facebook and get a great
reach. A picture of the multiplier event in Zagreb get more than 150 likes and reactions.
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CROATIA
A mong all the online and offline external coverage done by the press and other stakeholders in this country, it is worth
highlighting the following:
At least 7 online publications and news featured the project. Foremost among these are:
3 different articles presenting the project ESIPP on April 2016 on the specialised online newspaper Udruga za
skrb autističnih osoba around World Autism Awareness Day.
Between February and March 2017, specialised media “In Portal” published 2 articles about the ESIPP project
and its multiplier event held in Zagreb in March 2017.
Traditional coverage in Croatia included 2 appearances on television, 6 on the radio and, at least, 2 on printed press
and other publications. Outstanding among them are:
Croatian National Radio (HR1) draw attention to the project in
January 2016 with an interview on the radio programme “Umijeće
odrastanja” (The art of growing up). ESIPP partners were
interviewed in the Centar za Autizam’s school and explained their
project, goals, progress and future plans, including the ESIPP
project.
In September 2017, partners from CZA gave another interview to
HR1 inviting parents to attend the last ESIPP
training sessions.
The newspaper “Glas Zagreba” (The Voice of
Zagreb), which produces more than 50,000 printed
copies per issue, ran a story in March 2016 entitled
“Tu nestaju životni strahovi” (Place where life’s
fears disappear). It explains about autism, the
ESIPP project, the different individual programmes
and methods used in the Centar za Autizam (CZA)
and some of their concerns such us the lack of
space in their centre.
Furthermore, in April 2016, ESIPP partner Sanja Aguila Munoz was guests on
the TV show “Mozaic” on TV Jabuka (a Croatian commercial TV channel). At the
end of the interview, Aguila Munoz presented the ESIPP project and its goals
and Duilo, a parent took part in the project’s first parent training sessions in
Zagreb, explained how useful these training sessions were and encouraged
other parents to join them in November 2016.
In September 2017, ESIPP partner Sanja Aguila Munoz and Nikica Matacun,
mother of child with autism, were guests on local TV Jabuka again.
Centar za Autizam staff present the ESIPP project on the TV show “Mozaic” on the Croatian TV Jabuka
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UK
BELGIUM
T he UK, although is not a targeted country, has also covered the ESIPP project. Partners from the University of
Northampton, specially coordinators Dr. David Preece and Paul Bramble have had a key role on promoting the project
as ambassadors.
Among all the online and offline external coverage done by the press and other stakeholders in this country, it is worth
highlighting the following:
At least 7 online publications and news featured the project in the UK. Foremost among these are:
The newsletter of the Faculty of Education and Humanities Weekly of the University of Northampton, that has
featured the project at least on 5 issues from September 2016 to June 2018.
Partner from Target Autism Angela Capper gave an interview to Radio
Northampton (a local BBC radio station) on April 1st 2016, prior to World
Autism Day , and the project was due mentioned and presented.
On social media, the project has reach a great impact in the UK,
specially via Twitter:
Paul Bramble tweeted about the project getting a remarkable
impact, specially those reporting the four multiplier events.
Other relevant stakeholders based in the UK have reporting
and sharing information about the project on a regular basis
on Twitter, like partner Dr. David Preece, the EU project
SENEL, Dr Cristina Devecchi, Erasmus+ UK or Ecorys UK.
UK partners were also active on Facebook as ambassadors.
One of the most popular ones was the video of the ESIPP
poster presentation at the AE’s International Congress in
September 2016 (152 views).
B elgium was not a specific ESSIP country where the training for parents
took place, but here was notable coverage of the project:
Autism-Europe’s member APEPA, the Walloon association of parents of
children with autism, has featured the project in several issues of its e-
newsletter and on its Twitter account.
In April 2018, partner from Autism-Europe Cristina Fernández gave an
interview to a regional Spanish radio station “Ib3 Radio” from the
European Parliament in Brussels, in which the project has been
mentioned as example of exchange of good practices in Europe.
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ESIPP GOALS ACHIEVED
T he dissemina on strategy included the ini al concerns, needs and expecta ons of the project. The objec ves below
were presented on the strategy as key success factors to overcome those ini al barriers. During the lifespan of the
project, the partnership has developed tools and ways to achieve all of those objec ves, ensuring the high success on
dissemina ng the project.
Create a strong visual iden ty (the ESIPP brand) to facilitate dissemina on ac ons
Create an interac ve engagement process with the different stakeholders
Harmonise dissemina on content under the coordina on of AE
Highlight ESIPP’s main achievements
Empower parents and families of children and young people with disabili es
Iden fy key partners and contact groups to update/ address content on social media networks
Update materials during the life me of the project
Mapping out events and create dissemina on opportuni es
Dra ing a mul level lobby strategy (regional, na onal, European)
WHERE IN THE WORLD HAS THE ESIPP TEAM BEEN?
CROATIA
CYPRUS
UNITED KINGDOM
FYR OF MACEDONIA
BELGIUM
FRANCE
ITALY
IRELAND
DENMARK
SERBIA
SLOVENIA
NETHERLANDS
BOSNIA AND HERCEGOVINA EGYPT
BRAZIL
INDIA
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KEEP COMMUNICATING BEYOND THE PROJECT LIFESPAN
E ven after the end of the project, dissemination activity will be ongoing, both through the production of journal articles
and through conference presentations, example's include
AE’s 12th Congress- Nice 2019
ECER 2018, Bolzano (Italy) – Loizos Symeou presenting
Institute of Special Education & Rehabilitation Ohrid (FYR of Macedonia) – Jasmina Troshanska and David Preece
presenting
Furthermore, the project website will be active five years after the close of the official project, the ESIPP outputs will be
uploaded not only on the EPRP, but on the ESIPP website and the ESIPP dedicated social media channels will remain and
the ESIPP email address will be operational.
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The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein
THE PARTNERSHIP
ESIPP Project www.esipp.e @ESIPP_Europe info@esipp.eu