erik spiekermann | brussels | 210409

Interfacing Innovation_

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Innovation_

»Innovate as a last resort«

charles eames

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Innovation_

The act of introducing something new

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Innovation_

The act of introducing something newor

Something newly introduced

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Innovation_

The act of introducing something new_

_new products _new processes _new thinking

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new products_

1. Something entirely new that affects a whole industry, or even invents one:

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new products_

2. Catching up with someone else, by copying what they do:

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new products_

Most product innovation falls into this second category, but is still very hard to do for the protagonist.

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Innovation_

»I wish we knew what we know«

lewis e. platt, ceo Hewlett-Packard 1992–1999

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Innovation_

emerges in each new growth cycle.

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Periculum privatum utilitas publica

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Periculum privatum utilitas publica The private danger is the public good

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Innovation_

The results of innovation must beappropriate:

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Innovation_

The results of innovation must beappropriate:

to the business situation,

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Innovation_

The results of innovation must beappropriate:

to the business situation,to the technology applied,

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Innovation_

The results of innovation must beappropriate:

to the business situation,to the technology applied,to the end users.

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Innovation_

Everybody can be an innovator:

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Innovation_

Everybody can be an innovator:an accountant, a baker, a shoemaker,a ceo, a banker...

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Innovation_

A banker?

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Innovation_

Who owns innovation?

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Innovation_

Who owns innovation?

The same business consultantsthat have dominated the scene since the last innovation cycle?

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Innovation_

No specific training is required to innovate.

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Innovation_

needs people to cooperate.

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Innovation_

needs people to cooperate.

not: »I am designer, therefore I visualise«

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Innovation_

needs people to cooperate.

not: »I am designer, therefore I visualise«

nor:»I’m a management consultant,therefore I’m in charge«

Design and innovation are symbiotic.

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IDesign and innovation are symbiotic.

One may be the result of the other,but they are not the same.

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Innovation_

needs an integrated approach:

look more closely than expected, ask many questions, think laterally, get involved in things you shouldn’t, do more than you are supposed to and have fun doing it.

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And remember_

always re-write the brief.

Thank youDankeschönMerciDank u wel