Basics ofSocial Media

Erik Deckers

77%‣active number of Internet users who read blogs

3,000,000

‣number of Twitter messages per day

30,000,000

‣Twitter is 30th in world population

It’s about sharing who you are and what you think. . .

. . . and adding value to other people’s lives

Los Angeles Fire Department

LA Fire Department TALK

LAFD Photos

Social media lets you make connections

And see who knows whom

The social media landscape can be a little intimidating

But patterns start to emerge

And you can focus on a few

•Short for “web log”

•Started out as hand-coded html

•Short for “web log”

•Started out as hand-coded html

Why blog?

To develop trust with existing clients and prospect for new business.

to gatherand refinemy thoughts

Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”

Build community, share ideas and best practices on personal growth/development

Because I want to Get News Out About My Community

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Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much

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To write about mistakes I see our clients make. It's great "venting" and educating at the same time.

I blog for search, to increase my audience for my business message.

I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work

I enjoy sharing things I find with other people

Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why.

Who blogs?

Small Business

Corporations

Newspapers

Citizen Journalists

Government

Personal Journal

Fuel a Passion

Share Stories

Why are blogs important?

Search, not Surf

Source: Pew Internet & American Life Project

As many as 90% of all web interactions start with search

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People Are Talking About You

They’re Searching For You

But Will They Find You?

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What ShouldYou blogabout?

Blog about. . .•Your job•Your department•Your field•Industry trends

•Special topics•Upcoming events•Press Releases•Public Information

Blog about. . .

And then promote it

Measure your Clicks

Monitor discussions

Create & Follow Groups

Follow Topics

Create Pages For YourOrganization or Topic

Gather Fans & Communicate

Just make sure you use it

Thank you!

Read meErikDeckers.comDeckersMarketing.com

Tweet meTwitter.com/edeckers

Find meSmallerIndiana.com

Any questions?

Erik.Deckers@gmail.comReach me

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