Post on 24-Feb-2016
description
Equity: Population Diversity4 demographic & social trends redefining Australian society.
Mark McCrindle
Tuesday 31 May 2011
DiverseCity: Landcom 2011 Sustainability Conference
Trend #1Changing Population
1. Population growth and diversity
2. Population older and younger
Changing demographics: 5 key impacts
www.mccrindle.com.au
1971
2011
2051
1. Population growth and diversity
2. Population older and younger
3. Increasing geographical mobility
4. Increasing vocational mobility
5. Intergenerational change
Changing demographics: 5 key impacts
www.mccrindle.com.au
Trend #2 Transitioning Generations
Builders Generation Aged 66+
Builders
4% workforce0% in 2020
Boomers35% of workforce15% in 2020
Baby BoomersAged 47-65
Gen X43% of workforce36% in 2020
Generation XAged 32-46
Gen Y
18% of workforce35% in 2020
Generation YAged 17-31
Generation ZAged 16 & under
Gen Z0% of workforce12% in 2020
Trend #3Shifting Wealth
Median net worth -couple household $642,000 $480,000
Median household net worth relative to all households Top 25% Top 40%
Percentage of population 25% 14%
Net worth as % of national private wealth 55% 19%
Proportion of household wealth held by top net worth quintile (cf 20%)
42% 28%
Net Worth of Baby BoomersBoomers 45-64 Builders 65+
Builder Segment Profile
Generation Tradition (regional/ suburban)
30% of target market
145,134 Australians
“It’s about the family you have and the legacy you leave”
Builder Segment Profile
Grey Getaways (metro/regional)
9% of target market
43,540 Australians
“Now it’s our time to live”
Builder Segment Profile
Thrifty Regional City (regional)
17% of target market
82,243 Australians
“We have worked hard to get where we are”
Builder Segment Profile
Silver Styler (inner urban)
7% of target market
33,865 Australians
“I have options - I recognise quality”
Builder Segment Profile
Solo Senior (outer metro/regional)
13% of target market
62,892 Australians
“I have independence and routine - yet I’m open to more”
Builder Segment Profile
Downagers (capital city/regional city)
24% of target market
116,107 Australians
“Age is just a number”
Year Housing Costs & Land Size
1971 5 to 6 times (land size 800m2)
2011 10 to 11 times (land size 400m2)
1971 2011
Bye Bye Aussie Dream?
Baby Boomers:HousingFoodTransportClothing
Gen Y:HousingFoodTransportClothingEducationHealth insuranceMobile phoneInternetConsumer electronics…
Trend #4Redefined Lifestages
Family
2011
2014
Fastest Growing
childhoodadulthoodadulthood19th Century
teens
adulthoodteens
Post Lifestage
childhoodadulthoodadulthood19th Century
20th Century teensadulthood
childhood adulthood
Post Lifestage
childhoodadulthoodadulthood19th Century
20th Century teensadulthood
childhood adulthood
childhood tweens adulthoodteens kippers21st Century
Post Lifestage