Entrepreneur Organization - Social Media for Small Business

EntrepreneurOrganization

Washington D.C. Chapter “Size Does Matter”Social Media Presentation April 8th, 2015

Wednesday, April 8, 15

Social Branding

• Picking a memorable, clear username, using the right graphics and information in profiles and biographies.

ContentStrategy

• Avoiding unnecessary buzzwords and hashtags and writing with clear relatable language.

Growth Strategy

• Interacting with and following relevant people in your niche, leveraging existing followings to grow other accounts

Support Networks

• Create your own support accounts and utilize the accounts of friends and co-workers to support social content

Analytics

• Using native analytics platforms on FB and Twitter as well as 3rd party apps like Hootsuite

Non-Traditional Social Media:

• Using community sites and aggregators like Yelp and Reddit for social promotion

Future of Social Media:

• The growing importance of short video like Vine, the fast growth of Tumblr and Pinterest and how people can use these better

Business