From the Horse’s Mouth

Enterprise 2.0

Presented by

7. Multidisciplinary E2.0 teams

6. Budget Based on Actual Spend

5. Command $ Million+ Budgets

4. Thousands of Engaged Users

2. E2.0 Beyond Pilot/In Production

3. Senior Management Jockeys

1. 10,000+ Employees

@20Adoption - www.20adoptioncouncil.com

One Key Finding...Resistance is Real!

Vote for the Resistance!

Management?Top Resistance is?

IT? Users?

NO!

Resistance is Real

49%64% 72%

38% 40% 32%

IT

Mgmt Users∆40%

ExperiencedOvercame

Experienced

Overcame

Experienced

Overcame

Source: Information Architected and The 2.0 Adoption Council

72%50%

72%

32% 37% 32%

Deeper into User IssuesUser

ResistanceTraining

Requirements

Community Support

And more... stay tuned for the report

Source: Information Architected and The 2.0 Adoption Council

Experienced

Overcame

ExperiencedOvercame

Experienced

Overcame

64% 69% 67%

40%

12%24%

Deeper into Management

Mgmt Resistance

Measuring ROI Lack of Vision

And more... stay tuned for the report

Source: Information Architected and The 2.0 Adoption Council

Experienced

Overcame

Experienced

Overcame

Experienced

Overcame

49% 54% 63%

38%17%

38%

Deeper into IT Issues

IT Resistance

Immaturity of Technology

Technology Integration

And more... stay tuned for the report

Source: Information Architected and The 2.0 Adoption Council

ExperiencedOvercame

Experienced

Overcame

Experienced

Overcame

21%19%

10% 10%8%

6% 6% 5% 5% 4% 3%1%

Long Tail of 2.0 BudgetsTop Two:Software 21%Staffing 19% Adoption Disconnect:

#8 Ongoing Community Mgmt 5%#10 Training 4%#11 Internal Communications 3%

1 2 8 10 11

And more... stay tuned for the report

Source: Information Architected and The 2.0 Adoption Council

41%

22%

35%

Budgets for Entire E2.0 Initiative

Spending across spectrum - caused by?

(stay tuned for the report)

< $500k $500k - 1 Mill > $1 MillionSource: Information Architected and The 2.0 Adoption Council

Lessons Learned from the 2.0 Thoroughbreds

Enterprise 2.0 isn’t Free

“Standing up” Systems is Simple

Driving Adoption isn’t Magic, Requires...

Resources

TimeFocus

Money

Bottom Line: Stop Horsing Around

Thank You

For underwriting this research project

Join the action in the

Adoption Index Prediction

Market

surveys.crowdcast.com/adoption

Questions? See us @ Unconference

Dan KeldsenCo-founder, Principaldk@InformationArchitected.com

twitter.com/dankeldsen

617-933-9655

Stay tuned for the report...

Carl FrappaoloCo-founder, Principalcf@InformationArchitected.com

twitter.com/carlfrappaolo

617-933-2584

www.InformationArchitected.com