Post on 05-Jul-2020
Enrollment Management:The Recruitment and
Admission of High Ability and Diverse Students
Faculty Senate MeetingMarch 27, 2017
What is Enrollment Management?
“An organizational concept and a systematic set of activities designed to enable
educational institutions to exert more influence over their student enrollment.
Organized by strategic planning and supported by institutional research,
enrollment management activities relate to students’ college choice, transition
to college, and student attrition, retention, and outcomes.”
• Office of the VP for Enrollment Management
• Undergraduate Admissions
• Student Financial Services
• Office of the Registrar
• Office of International Education
• ROTC/Military Studies
• Veteran Affairs
• Retention and Re-Enrollment
Undergraduate Admissions
International Education
Veteran Affairs
Registrar
ROTC/Military Studies
Office of the VP for
Enrollment Management
Student Financial Services
Enrollment Management Offices
Retention/Re-Enrollment
GOALS2016 - 2017
GOAL: Efficiently manage admissions and enrollment process to increase the academic profile and diversity for first-time, first-year students
• Increase geographic diversity
• Improve overall academic profile of FTFY students measured by
SAT and selectivity (Admit rate of 67% this year)
• Increase overall racial and ethnic diversity of the first-year class
GOAL: Utilize transfer students to help meet enrollment goals in programs with capacity
Implement transfer module in DegreeWorks
Expand progression plans to assist in growing transfer enrollment
and timely graduation
GOAL: Continue to enhance the globalization of
campus by increasing international enrollment and
expanding global opportunities for current students
Continue to grow the number of international students (from 5% to 7%)
Expand the number of exchange programs available to students for
study abroad and increase student participation in exchange programs
Launch new initiative to aggressively increase participation in experiential
learning abroad and to diversify that participation by end of 2020
GOAL: Improve the 4-year graduation rate from 64 to 70 percent by 2020
• Increase first year retention to 90% by 2021.
• Implement the FYE Recommendations
• Explore Advising and Retention Solftware
First-Time First-Year Data 2007 - 2016
2007 2016
Class Size 2450 2496
Average SAT 1174 1207
Percent Vermont 26% 21%
Percent Female 55% 61%
Percent Students of Color 7% 11%
Percent Outside New England 37% 41%
First-Time First-Year Fall Enrollment
8%
56%8%
7%
7%
10%4%
CALS CAS CEMS CESS CNHS GSB RSENR
10%
49%13%
4%
10%
7%4%
20162007
National Trends
Major National Trends
College participation rates slow
Demographic shifts
Student academic interest
Test Takers – Intended Major ReportIntended Major Group 2014 2015 2016
Area, Ethnic, Cultural and Gender Studies 2,160 2,353 2,592
Biological and Biomedical Sciences 124,025 130,398 139,567
Communication, Journalism and Related Programs 46,377 45,312 44,371
Computer and Information Sciences, and Support Services 54,411 62,610 71,448
English Language and Literature/Letters 22,808 23,083 23,185
Family and Consumer Sciences/Human Services 8,882 8,635 8,374
Foreign Languages and Literatures, General 12,002 11,684 11,327
History, General 17,936 16,809 15,736
Liberal Arts and Sciences, General Studies and Humanities 10,754 9,642 9,571
Mathematics and Statistics 8 16 46
Multi/Interdisciplinary Studies 2,963 3,269 3,593
Test Takers – Intended Major Report
Intended Major Group 2014 2015 2016
Natural Resources and Conservation 12,123 12,615 13,795
Philosophy and Religious studies 5,290 5,206 5,369
Physical Sciences 26,742 27,199 29,300
Psychology, General 85,032 85,753 89,279
Security and Protective Services 87,039 89,506 94,515
Social Services 31,128 31,127 34,323
Undecided 185,716 188,588 190,556
Visual and Performing Arts, General 171,559 172,667 177,419
Selecting a Class and
Admissions Policies
Minimum Entrance Requirements
• Four years of English
• Three years of mathematics: Algebra I, Algebra II and Geometry (or equivalents)
• Three years of a natural or physical science, including a laboratory science
• Three years of social sciences
• Two years of the same foreign language
College/School Minimum Entrance Requirements
GSB: Requires additional math
CAS: Recommends additional coursework
CEMS: Requires additional math and science for some majors
CNHS: Requires additional math and science for some majors
CALS: Requires additional math and science for some majors
RSENR: Requires additional math and science
CESS: Requires additional math and science for some majors
Admissions Targets
First-Time First-Year Students
College/School
2014 Enrolled
2015 Enrolled
2016 Targets
2016 Enrolled
2017 Proposed
Targets
CALS 224 265 250 246 245
RSENR 140 145 140 173 155
CAS 1094 1150 1140 1227 1225
GSB 217 184 175 183 175
CEMS 295 304 295 325 325
CESS 117 116 110 106 105
CNHS 223 235 220 236 220
Total: 2310 2400 2330 2496 2450
Transfer Students
College/School
2014 Enrolled
2015 Enrolled
2016 Targets
2016 Enrolled
2017 Targets
CALS 62 75 75 66 70
RSENR 15 20 20 22 20
CAS 208 232 235 204 195
GSB 40 83 75 62 50
CEMS 65 73 75 62 60
CESS 34 39 40 40 40
CNHS 25 23 25 7 20
Total: 449 540 545 463 450
Shaping the Class
Alumni children
Alumni recommendations
First-generation
Geographic diversity
Students of color
International
Students of color
Under-represented populations by discipline (women in business and STEM)
Veterans
High Ability Student
Recruitment
Recruitment of High Ability Students
Academic program strength and reputation
Access to research
Access to faculty
Accelerated programs
Honors College
Residential experiences
(Dean’s signature programs, Honors College, Wellness Environment)
Recruitment Strategies: High Ability Students
Academic messaging
Segmented communication about research and outcomes
Scholarship opportunities
Honors College promotion
Top Scholar calling campaign
Grossman Scholars and Liberal Arts Scholars programs
Catamount Commitment
Green and Gold
Vermont Student
Recruitment
Vermont Application Trends
Vermont Students
Semester # Applicants % Admit # Admits % Yield # Enrolls
Fall 2007 2,086 72.9% 1,521 41.7% 635
Fall 2008 2,107 71.2% 1,500 42.0% 630
Fall 2009 2,103 74% 1,557 41.4% 644
Fall 2010 2,133 70% 1,494 40.3% 602
Fall 2011 2,071 74.7% 1,548 41.3% 640
Fall 2012 2,263 69.8% 1,580 34.2% 541
Fall 2013 2,143 73.1% 1,567 38.5% 603
Fall 2014 2,219 66.9% 1,484 36.6% 546
Fall 2015 2,218 64.2% 1,423 33.7% 479
Fall 2016 2,180 63.8% 1,391 37.7% 524
Out-of-State Application Trends
Out-of-State Students
Semester # Applicants % Admit # Admits % Yield # Enrolls
Fall 2007 16,728 69.1% 11,558 15.7% 1,815
Fall 2008 18,955 64.1% 12,151 15.1% 1,838
Fall 2009 20,262 70.6% 14,299 13.8% 1,975
Fall 2010 20,184 70.6% 14,258 13.1% 1,870
Fall 2011 20,271 75.4% 15,293 11.7% 1,783
Fall 2012 19,545 77.4% 15,136 12.1% 1,831
Fall 2013 20,238 78.0% 15,790 12% 1,892
Fall 2014 22,014 74.1% 16,313 10.8% 1,764
Fall 2015 23,057 71.5% 16,484 11.7% 1,921
Fall 2016 20,296 69.5% 14,104 14% 1,972
Outreach to Vermonters
• Visit every Vermont high school annually
• Vermont reception for VT residents at ASV’s
• Admitted Student Reception (ASV) for Vermonters
• Research Vermont for high achieving Vermont juniors
• Upward Bound Sophomore Summit
“Three for All” bus tour for HS freshmen and sophomores
• Annual school counselor breakfasts and lunches across the state
• Vermont college fair
Outreach to Vermonters
• Green and Gold scholarship
• Catamount Commitment
• Competitive financial aid
• Programs with Community College of Vermont
• Waive application fee for early action Vermont applicants
• Participation in College Pathways Programs hosted by VSAC
• Visit to schools with international populations
Students of Color
Recruitment
Strategies
Recruitment Strategies: Students of Color
Purchase names of students who identify as student of color
Targeted high school visits
Diversity publication
Calling campaign
Visit programs (Joining the Circle/Discovering UVM)
Student to student outreach
Outreach Initiatives: Vermont Students of Color
Annual outreach meetings in Missisquoi region with the Abenaki students
VSAC College Pathway programs
Partnerships with local high schools (South Burlington, Winooski, Burlington)
Partnership with multicultural youth programs
College planning sessions for UVM custodial staff for themselves and dependents
Partnership Program
Twelve schools in three cities:
(Bronx/Manhattan, Philadelphia, and Chicago)
Program begins in ninth grade:
(college and financial aid advising, campus visits, and transition to college)
Partnership Enrollment Since 2007
Applications Admits Enrolled Yield
2007 72 57 23 40.4%
2008 71 60 18 30%
2009 78 64 42 65.6%
2010 79 65 38 58.5%
2011 84 51 22 43.1%
2012 95 58 29 50%
2013 108 79 35 44.3%
2014 200 116 49 42.2%
2015 176 89 34 38.2%
2016 140 97 34 35.1%
Recruitment: Vermont Students of Color
Apps Admits EnrolledVT
Enrolled% SOC
% SOC VT HS Grad*
2012 210 125 51 541 9.4 % 3 %
2013 242 169 74 603 12.3 % 3 %
2014 244 157 69 546 12.6 % 3 %
2015 231 139 51 479 10.6% 3 %
2016 257 155 60 524 11.5 % 3 %
*Source: WICHE Data
Questions?