Enriching the Reader Experience with Digital Content:

Atria Books–Smart Books for Smart Readers

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

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Atria EBook Initiatives—Speed to Market

Instant Short Story

• Submitted 10/26• Revised 10/27• Available for Preorder 10/28• On Sale 10/31

*Source: S&S POS Reports

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Atria EBook Initiatives—Price Flexibility and Expermentation

Iron Lake 99¢ promotion

• 0.99¢ pricing throughout October• Units sold prior to promotion: 2,200• Units sold since promotion: 62,000• Barnes & Noble Market Share: 89%• Post Promotion Units Sold: 4,311

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

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EBooks as an Entry PointA book sale is no longer the end of a transaction

It is now the beginning of a conversation

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Eva Scrivo on BeautyWinner of the 2012 Publishing Innovation

Award for Enhanced EBook

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Text +

Print is still 2/3s of our business.

The question remains, how do we

integrate Print and EBooks

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Case Study: Zero RegretsTags Allow for Serialization

335 scans*Article Published 10/2012*data as of 2/6

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Case Study: The Time in BetweenTags allow for the sharing of additional content

194 scans*Ad ran 11/2011

*data as of 2/6

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Case Study: The Map of Time by Félix Palma

Integrated Advertising

238 scans*Ad ran 6/2010

*data as of 2/6© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

Case Study: White HorseMake the Smartphone a Store Front

“Stunning.... Everything I hope it would be and more.” –Susan Wasson, Bookworks NM

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

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TRUE SPIRIT by Jessica Watson—Biography

7,484 scans*Published 9/2010

*data as of 2/612

© Judith Curr | O’Reilly Tools of Change for Publishing

Conference 2012

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THE TIMELESS SWING—Instructional

17,312 scans*Published 3/2011

*data as of 2/6© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

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Enhanced EBooks

Atria EBook Initiatives

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Praise for THE TIMELESS SWING“Perhaps the most ingenious aspect of Timeless is the inclusion of Microsoft Meta Tags for each chapter. This is truly an innovative and incredibly helpful tool.” —The Waggle Room

“I've never seen a golf book that is this simple and cogent and straight to the point. It's amazing. I started reading this….I could not literally put it down. I watched all the videos.”—The Rush Limbaugh Radio Show

“In addition to sharp photography and concise written explanations, much of which is highlighted to bring out the key points, there are many Microsoft tags throughout the book. Now, it doesn't matter how you learn. It's there to read or to watch.” — The Times-Tribune (Scranton, PA)

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

ROAM by Alan LazarThe Sound of Music Meets The Incredible Journey

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ROAM by Alan Lazar—Fiction

The Sound of Music Meets The Incredible Journey

867 scans*

*data as of 2/617

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Enhanced EBooks

Atria EBook Initiatives

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

THE NOW EFFECT by Elisha Goldstein—Self Help

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© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

THE NOW EFFECT by Elisha GoldsteinIncludes Guided Meditation

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THE NOW EFFECT by Elisha Goldstein

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Swing for Life by Nick Faldo—Starting EarlyPrepublication Promotion

Through Social Media, Atria and our authors engage with fan, build interest, and tease to content

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

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The Book of Burger by Rachael Ray

© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012

Will include 7 videos original and exclusive to the book

FPO – IMPULSE JACKET TK

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111 scans*27 NFC taps*

*data as of 1/23

The Impulse EconomyThe World’s First Smart Book—NFC Enabled

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MOBILE ACTIVATION CHANNELS

TXT SCAN TAP

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NFC-enabled phones become mainstream

• The new phone has 10,000 times more computing power in it than the computer that sent man to the moon

• The market for near field communications technology in cell phones is going to rise to nearly 550 million units per year in 2015, from about 50 million units in 2010 (IHS iSuppli Research)

• 35 million NFC-enabled phones were shipped in 2011 in the US, and that number is expected to double in 2012. (ABI Research)

• Apple will drive NFC in 2012 with iPhone 5

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Future Predictions

210 ,000

347,000

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BOOK as STORE

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© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012