Enrenow Digital Advertising Agency -BCN/MAD-

Post on 12-Apr-2017

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Transcript of Enrenow Digital Advertising Agency -BCN/MAD-

We Are A Digital Agency…

And what basically do is…

Digital Strategy + Social

MediaBranded Content+

Advertising

Technology

Entertainment

Our Model

Account/PM

Cont

ent LIENTES

Transmedia Storytelling

Consumer Journey

7 am

11 pm

CONSUMER

AWARE OF THE PROBLEM

DON’T aware of the problem

PURSUIT OF SOLUTIONS

DON’T know the solutions

DON’T know us

THEY KNOW US

THEY BUY US

THEY REPITE

DON’T buy us DON’T repeat

INMUNE Consumers

UNINFORMED Consumers

INDIFFERENT Consumers

MISTRUSTFUL Consumers

UNSATISFIED Consumers

Consumer profiling

Be a referentConsumer Service Drive Traffic

Promote Engagement

Relevant Content

Digital Funnel

ATTRACT CONVERT CLOSE DELIGHT

CALL TO ACTION

TRANSMEDIA

REACTIVE

NATIVE

MOBILE FRIENDLY

SNACKABLE

SHAREABLE

LIQUID

How should content be?

CONTENT

Community Managers

Users

Social Media Strategy Content Plan

Social Media Workflow

Proactive

Reactive

Trolls

Conversations Follow Up

CLIENT TEAM

Marketing Strategy FAQs

Social Media Manager

Success Cases

We like to collaborate with big brands, but we like even more

to make brands bigger.

Account/PM

Cont

ent LIENTES

Services

• Social Media • Branded Content • Online Contest • Community Management • Live Events

CLIENT: Burn Energy Drink

Facebook: +45K fans Twitter: +11K followers Youtube: +170K views Tuenti: +12K fans

http://www.urbanfire.es/

Account/PM

Cont

ent LIENTES

Burn workflow

Let’s be social

• Creation • Publishing • Follow-up • Real time content

Innsbruck Ibiza F1

Account/PM

Cont

ent LIENTES

Services

• Web • Social Media • Online Contest • Community Management • Owned & Paid Media • Influencers • Copywriting • Branded Content

CLIENT: Casio

Facebook: +16K fans Twitter: +1.3K followers Youtube: +10K views Instagram: +4000 fans

http://www.pictellers.es/

Account/PM

Cont

ent LIENTES

Casio workflow

The more they try, the more the buy.

• Creation • Publishing • Follow-up • Online PR

User Generated Content

+

Account/PM

Cont

ent LIENTES

CLIENT: Acciona

Services

• Social Media • Copywriting • Community Management • Owned & Paid Media

Facebook: +7K fans Twitter: +4K followers Youtube: +200K views Panoramio: +400 geolocated pics

http://www.accionantartica.com/

Account/PM

Cont

ent LIENTES

Acciona workflow

Somewhere in Antarctica

• Curation • Editing • Publishing • Follow-up • Promotion

Account/PM

Cont

ent LIENTES

CLIENT: The last but not the least

https://www.facebook.com/BaciPeruginaES https://www.facebook.com/popsicasehttps://www.facebook.com/Goodogs

Account/PM

Cont

ent LIENTES

Reactive Marketing Campaign

Hot Topic

• Concept • Production • Design • Filming • PR Strategy

Working subjects

1.Investigation & Analysis

2.Thinking & Conceptualization

3.Production & Developement

4.Amplification & Spread out

5.Metrics & Results

Objetives

Strategy

Content

Reach

Insights

Shift & Shine