Engineering the Word of Mouth

A Case Study from Truecaller

No presence

Limited presence

Developed market

Few markets have public phone directories available for consumers

The Market

Truecaller has significantly higher coverage than other public directories thanks to the company’s collaborative approach

Ind

ia

USA

Sw

ed

en

Truecaller

Public directories

India U.S. Sweden

Significantly Higher Coverage

Implementing the ‘Like’ button -In the right place

Ask for ‘Review’

Make the user re-use features

Show the user what they are missing

Make the user spread the word for you!

Make the user spread the word for you!

‘Facebook Ticker’

The outcome?

November = 13.555 new total likes

December = 29.709 new total likes

January = 37.255 new total likes

The outcome?

The outcome?

Active users has increased with 57.1% after implementing

‘virality pack’!

November – 1323 shares through the app

December – 24096 shares through the app!

January – 26693 shares through the app!

kim@truecaller.com

@theerealchino