Enhancing User Engagement through Online Promotions - Strutta

Post on 02-Jul-2015

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Transcript of Enhancing User Engagement through Online Promotions - Strutta

BUILD A BETTER PROMOTION

Mike Wei | Director of Business Development | mike.wei@strutta.com | 1-877-477-5717

INTRODUCTION

Create engaging promotions for the social web using the Strutta platform

Why Run a Promotion?• Generate new leads and consumer data

• Introduce a new product or service

• Increase user engagement

• Build brand awareness / equity

• Drive conversions (sales, coupon redemption, etc.)

Why Strutta?• Launch quickly with no coding required

• Deploy across multiple channels

• Extensive design flexibility

• Suite of management tools and analytics

• Facebook Preferred Developer Consultants

PLATFORM OVERVIEW

ADVANCEDPROMOTION

BUILDER

MANAGEMENT  &  ANALYTICS  DASHBOARD

UGCCONTEST SWEEP

STAKES

SOCIALAPPS

MULTI-CHANNEL

ENGAGEMENT

WHO WE’VE WORKED WITH

GETTING STARTED

Easy to Use Builder

ANYONECAN  BUILD

DEPLOYQUICKLY

ROBUST&  FLEXIBLE

TURNKEYSOLUTION  FOR

FACEBOOK

MICROSITEWEBSITE  EMBED

MOBILE

WINNERSCHOSEN  AT  RANDOM

SWEEPSTAKES

VIRALSHARING  TOOLS

EASYTO  ENTER

CONTEST

OPTIONS  FOR

VOTING  &  JUDGING

ROUNDS

WINNERSBASED  ON

SKILL

PHOTOVIDEOAUDIOESSAY

FAN-GATING OPTION

OPTION  TO  

REQUIRE

LIKE

EASYTO  SET  UP

HTML

TAB

UNMATCHED DESIGN CAPABILITIES

CSS  CUSTOMIZATION

PROFESSIONAL

TEMPLATES

PLATFORM  FOR

DESIGNCONSCIOUS

BRANDS

POWERFULDATA  &  INSIGHTS

ANALYTICS AND REPORTING

ADD  THIRD  PARTY

ANALYTICS

PROPRIETARY

CONVERSION

TRACKING

ADMIN DASHBOARD

MODERATE

ENTRIES

MONITOR&  MANAGECAMPAIGNS

EXPORTUSER  DATA

VOTERFRAUDGUARD

RESULTS & ROI

TRIPLEDLIKES

OVER25,000PHOTOSSUBMITTED

Johnson’s Baby

BUILT  AUDIENCE

OF  100,000+  FOR  ONGOING

ENGAGEMENT

RESULTS & ROI

Tourism Newfoundland

GENERATEDTV,  RADIO  &  PRINT

PUBLICITY

CONTEST  EMAIL

HAD  42%CLICK-THRU  RATE

900,000ENTRIESIN  24  HOURS

RESULTS & ROI

Ultimate Wedding Contest

HALF  A  MILLIONVOTES  CAST

3  MILLIONPAGE  VIEWS

$35MIN  GIFT  REGISTRY

CREATION

Advanced promotions configuration with unmatched design capability

SUMMARY

ROBUST&  FLEXIBLE

PLATFORM

MULTI-CHANNELENGAGEMENT

POWERFULDATA  &INSIGHTS

PROVENRESULTSWITH  F500&  SMB  CLIENTS

Monitor your campaign& track leads

Launch on Facebook, brand site, mobile

Engage consumers andconvert fans into sales

Mike Wei | Director of Business Development | mike.wei@strutta.com | 1-877-477-5717

SOCIAL

ENGAGEMENT

PLATFORM