Transcript of Enhancing customer experience - Video evolution
- 1. Enhancing Customer ExperienceA Case Study on Product Video
EvolutionMainak RoyDeepak Ravishankar
- 2. Video Evolution
- 3. Road Ahead Essentials Build Brand for the Product SEO
Playlist Multi-Language support Trusted Links Build Trustworthy
Links Case Study Analysis Advancement Change in Approach
- 4. Call Log Analysis MarketingFeedbackListen to
yourAudienceAssessmentVideoEssentials
- 5. How to Build a Brand for a ProductUsing Videos
- 6. FoundationSEOTrustedLinksPlaylistMulti-LangSupport
- 7. FoundationSEO
- 8. FoundationPlaylist
- 9. FoundationMulti-LangSupport
- 10. FoundationTrustedLinks
- 11. Trust Worthy LinksResearch on KeywordKeywords inimagesDont
demand;send invitationsDont lose youraudience, keepengagingCreate a
buzz!
- 12. Why we Changed our Strategy
- 13. IncreasedRFI (RequestforInformation)callsReal
timeinteractionEase ofAccessSimplificationof complexuser
scenario
- 14. How we Changed our Approach
- 15. Case Study
- 16. Analytics on Firmware Update Using FTP Server
- 17. Audience RetentionAvg. industrystandard is 35-45%
- 18. Traffic SourcesGoogle, Bing, Yahoo, Baidu etcTraffic with
no referrals, for e.g. email footerSearch result from
YouTubeYouTube SuggestionViews from videos embedded on other
websites.
- 19. Year on Year
Analysis4500400035003000250020001500100050007060504030201002011-2012
2012-2013 2013-2014 2014-2015Avg. view duration in % Avg. views for
top videos
- 20. Backup
- 21. References
http://dip9.aaschool.ac.uk/wp-content/uploads/2014/01/Industrial-warehouse-inside-portrait.jpg
http://stuckincustoms.smugmug.com
http://files.hostgator.co.in/hostgator191409/image.jpg
www.flickr.com