Post on 11-Feb-2017
Please sit next to somebody you have not met before this session
Gabrielle Ruiz-Funes | October 2014
Engineers can be Fashionable: embracing your femininity in a male-dominated fieldGabrielle Ruiz-Funes | October 23, 2014
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work
Be social…Introduce yourselfIn 1 to 2 sentences, describe yourself to a stranger
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
What we will cover
The role that Fashion plays in branding and how we inherently challenge the status quo
How our feminine style is critical for diversity of thought and an asset to our individual and team success
Who we are, how we define ourselves, and what elements feminine attributes make us unique
Embracing our own individuality and practicing openness to the uniqueness of others
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Fashion
How to interpret this term
●How you wear you
●Standing out in a way that allows you to be comfortable
●Not brands or trends
●No “what not to wear” here!
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Who Are You?
● What is your definition of personal success?
● What is your definition of professional success?
● What are your strengths?
● What are your weaknesses?
● What are your previous successes
● What impact do you have today?
● What are your values and boundaries?
● What do you do? What is your expertise?
● What drives you?
ITW’s Enterprise Strategy at Work
We are complex individuals!
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
What is a Personal Brand?
● How people experience YOU
● Your brand is how you succinctly communicate who you are
● How others perceive you, your actions, and your presentation
● The alignment of you, your actions, and your presentation with your goals (personal, career, etc.).
● Dynamic and situational
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Why is branding important?
● Support your path
● Make your identity meaningful by building common ground
● Know your values
● Make the choices you need to be comfortable
● Goal: feeling comfortable as yourself in your environment
Delivering your brand clearly and consistently will create
a memorable experience in the minds of those you interact with
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Your Brand
COMMUNICATION
CHARACTER
PERCEPTION
The Brand Molecule
ITW’s Enterprise Strategy at Work
Peeling back the Onion
Fashion
Value
Personality Elements
You
CHARACTER
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work
Peeling back the Onion
Fashion
Value
Personality Elements
You
CHARACTER
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work
What is femininity?A set of attributes, behaviors, and roles generally associated with girls and women. Femininity is socially constructed, but made up of both socially-defined and biologically-created factors.
CHARACTER
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: Femininity is part of who you are
●Expressed characteristics
●Intrinsic attributes
●Part of who we are
●Natural attributes credible and valuable
●Consider our view of femininity as part of our professional brand
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: Describe your femininity
Gentle
Emotional
Passive
Sensitivity
Quiet
graceful
Weak
Empathetic
Nurturing
Soft
Deference
Accepting
Dominant
Aggressive
Assertive
Stoic
Hard
Powerful
Strong
Brave
Loud
Analytical
Bold
Confident
Emotional
Analytical
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: What is your feminine style?
●What does femininity mean to you?
●How does your femininity influence who you are?
●How is your femininity expressed implicitly?
●What are some words you use to describe your femininity?
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER
“We hold ourselves back in ways both big and small, by lacking self-
confidence, by not raising our hands…We internalize the negative messages
we get throughout our lives—the messages that say it’s wrong to be
outspoken, aggressive, more powerful than men.”
― Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead
ITW’s Enterprise Strategy at Work
What is your value proposition?
Fashion
Value
Personality Elements
You
CHARACTER
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: Deriving value of femininity
● The more you harness your feminine style the more you are maximizing your value and contribution
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: Individual task performance
High output per hour worked
On-time task completion
Error-free work
Quality work
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: Female biology and the bottom line
Women’s brains
● May be optimized for combining analytical and
intuitive thinking
Groups that perform better on tasks
– Members have strong social skills
– Conversation reflects more members' ideas
Collective intelligence rises in the presence of
feminine attributes
Feminine biology lends itself to network thinking
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: Network Performance
Introduction of improved processes
Implementation of new product or service ideas
Improved working methods, techniques, or tools
Transfer great ideas from other parts of the organization
Transfer skills and knowledge
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: High Performing Teams
Individual Task Performance
• High output
• On-time task completion
• Error-free work
• Quality work
Network Performance
• Improving processes
• Implementing new ideas
• Improving work methods
• Transfer ideas
• Transfer skills and knowledge
= Enterprise Contributor
+
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: High Performing Teams
Individual Task Performance
• High output
• On-time task completion
• Error-free work
• Quality work
Network Performance
• Improving processes
• Implementing new ideas
• Improving work methods
• Transfer ideas
• Transfer skills and knowledge
30%Fortune 500 Company
employees
+
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: The Value of feminine attributes
$942,000,000change in year-over year revenue growth
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Character: The transitive property
● If feminine attributes reflect the attributes that describe network contributors
● If network contributors are in short supply
● If network contributors have a significant and positive impact on financial gains…
Your feminine attributes are a credible component of your value proposition
ITW’s Enterprise Strategy at Work
Feminine characteristics are equally credible to masculine attributes and essential to individual, network, and enterprise performance
CHARACTER
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work
How do you wear you?
Fashion
Value
Personality Elements
You
CHARACTER
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
CHARACTER: What is your feminine style?
●How is your femininity expressed explicitly?
●How does your personal fashion express your value to others?
●What part of your expressed femininity gives you confidence?
ITW’s Enterprise Strategy at Work
The ConundrumHow do we get others to take our work and value seriously, when we present a challenge to the “package” of an engineer that they are prepared to receive?
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Your Brand
COMMUNICATION
CHARACTER
PERCEPTION
The Brand Molecule
ITW’s Enterprise Strategy at Work
What do you have to say?Fashion
VERBAL
NON-VERBALVIRTUAL IDENTITY
COMMUNICATION
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work
What do you have to say?Fashion
VERBAL
NON-VERBALVIRTUAL IDENTITY
COMMUNICATION
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Fashion
VERBAL
NON-VERBALVIRTUAL IDENTITY
COMMUNICATION: How people communicate
●Natural strength
●Written communication to assert ourselves
●Your feminine style in consensus building
●Showcase analytical skills
VERBAL
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Fashion
VERBAL
NON-VERBALVIRTUAL IDENTITY
COMMUNICATION: How people communicate
NON-VERBAL
●Reinforce our confidence and send signals to others
●Body language
●Wired to more correctly identify unspoken messages conveyed in facial expressions, postures and tones of voice
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Fashion
VERBAL
NON-VERBALVIRTUAL IDENTITY
COMMUNICATION: How people communicate
NON-VERBALVIRTUAL IDENTITY
●gabsmallnmighty@gmail.com
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
COMMUNICATION: Men and women in the workplace
● Different means of communication
– Conversation etiquette: Women like to be invited to a conversation
– Feeling and showing appreciation: Women share praise and like to be acknowledged as part of a team
● Different responses under stress
● In order to know communicate your value and your brand, knowing how your verbal/non-verbal messages are likely to be received helps you curate.
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
COMMUNICATION: Communicating through Fashion
● Fashion is self-expressive
● You are expressing your actual identity in part through your Fashion
● The perception of your identity usually comes initially through Fashion
– And as women in this field, it is continuously part of our identity in the eyes of others
Fashion
VERBAL
NON-VERBALVIRTUAL IDENTITY
Fashion
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Your Brand
COMMUNICATION
CHARACTER
PERCEPTION
The Brand Molecule
ITW’s Enterprise Strategy at Work
Perception mattersFashion
Environment
Associated Brands
PERCEPTION
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
PERCEPTION: Who is the business leader?
Business leaders in ITW’s Food Equipment Group
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
PERCEPTION: Who holds the highest position?
Business leaders in ITW’s Food Equipment Group
Sue Stark
Group President
Mary Beth Siddons
Group President
Lei Schlitz
Group President
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
PERCEPTION: Who holds the engineering degree?
Business leaders in ITW’s Food Equipment Group
Sue Stark
Group President
Mary Beth Siddons
Group President
Lei Schlitz
Group President
Lei Schlitz
Group President
PhD Mechanical Engineering
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Fashion
Environment
Associated Brands
PERCEPTION: Associated Brands
● What do associated brands tell somebody about you?
● Do the they align with yours?
Associated Brands
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
PERCEPTION: Downplaying femininity
● This is a common feeling
● If we feel as though we are in an environment that coerces us to downplay or sacrifice femininity, the question is why?
– External influence – we are challenging those just by showing up
– Internal – do we internalize to gender scripts that dictate a certain “package” for engineers who are female?
● We have to first examine our own perspective
● Important to work in an environment where you can feel comfortable being yourself
Fashion
Environment
Associated Brands
Environment
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Fashion
Environment
Associated Brands
PERCEPTION: What does Fashion say about competence?
● What narratives do we use to assess value?
● False association between Fashion and competence
● Don’t let other peoples’ perceptions of you cause you to view your feminine traits as inferior or secondary
Fashion
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
PERCEPTION: The Importance of Packaging
FashionFashionFashion
It’s okay to be noticed!
Empowers Communicates Sets Precedence
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Determine your emotional appeal
● Think broadly about your personality and how it affects the experience someone will have with you.
● How do I make people feel?
● How do people benefit by working with me?
● What words do others use to describe me?
● How does my feminine style enhance peoples’ experience with me?
Adapted from: Marrs, Meghan. "The First Step To Building Your Personal Brand."
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Determine Your Description
● In As an individual, yours might be an industry (“healthcare” or “education”), or it might be a tangible skill (“creative” or “strategic”).
●What field or industry am I in (or do I want to be in)?
●What are the words I would use to describe my work?
●Who is my target audience?
Adapted from: Marrs, Meghan. "The First Step To Building Your Personal Brand."
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Determine Your Function
● Write down what, exactly, you do (or will do). It might be something that directly relates to your career: writing, graphic design, or financial planning, for example. Or, it might be something more broad, like Disney’s “entertainment.” Are you a manager, a creator, an organizer? A connector of people?
● Questions to Consider:
● What service do I have to offer people?
● What do I do that makes me stand out from everyone else?
● How does my feminine style contribute to my success and the success of those around me?
Self-reflection is critical and continuous
Adapted from: Marrs, Meghan. "The First Step To Building Your Personal Brand."
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Who are you?
● Your brand mantra should communicate clearly who you are
● Keep it simple
● Be memorable
● Inspire yourself, inspire others.
Adapted from: Marrs, Meghan. "The First Step To Building Your Personal Brand."
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
PERCEPTION: The Moment of Truth
● Share your branding statement with your partner
● Compare your brand with how your partner perceived your brand
● What was their perception?
● Did your brand statement align with your partners’ impression of you?
● How you communicated your brand initially? How you thought you communicated who you were, is that reflected in your brand
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Re-visiting your branding statement
● The process is iterative!
● Is the power of your femininity reflected in your branding statement?
● Being true to yourself and your brand, would you dress differently to the way you dress now? Would you have a different branding statement?
● What elements of you are missing from your brand?
● What feminine assets do you currently downplay at work? Why?
● What elements of your femininity do you need to consciously incorporate into your brand?
● Am I in a work environment where the culture allows me to be comfortable as my authentic self?
Your Brand
ITW’s Enterprise Strategy at Work
Does what you say align with who you are?Your brand is a personal manifesto.
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work
I challenge you…To consciously make your style of femininity part of your personal brand
Use your branding statement as a mantra
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Go get ‘em
YOU are challenging the status quo
YOU are a key player in achieving diversity of thought and success for your enterprise
YOU have innate attributes that are credible and powerful
YOU are an individual with a unique brand and feminine style
ITW’s Enterprise Strategy at Work
The success of every single woman is the inspiration for another.Diane Von Furstenburg
Gabrielle Ruiz-Funes | October 2014
ITW’s Enterprise Strategy at Work Gabrielle Ruiz-Funes | October 2014
Credits
Evans, Lisa. "Are We Speaking A Different Language? Men And Women's Communication Blind Spots." Fast Company. MansuetoVentures, LLC., 11 June 2014. <http://www.fastcompany.com/3031631/strong-female-lead/are-we-speaking-a-different-language-men-and-womens-communication-blind-s>.
Ingalhalikara, Madhura. "Sex Differences in the Structural Connectome of the Human Brain." Sex Differences in the Structural Connectome of the Human Brain. PNAS, 2 Dec. 2013.
Jantz, Gregory. "Brain Differences Between Genders." Psychology Today: Health, Help, Happiness + Find a Therapist. Sussex Directories, Inc., 27 Feb. 2014. <http://www.psychologytoday.com/blog/hope-relationships/201402/brain-differences-between-genders>.
Mangelsdorf, Martha. "What Makes Teams Smart | MIT Sloan Management Review." MIT Sloan Management Review RSS. Massachusetts Institute of Technology, 4 Oct. 2010. <http://sloanreview.mit.edu/article/what-makes-teams-smart/>.
Marrs, Meghan. "The First Step To Building Your Personal Brand." Forbes. Forbes Magazine, 10 Feb. 2012. <http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/>.
The Performance Transformation: Strategies to Build a Workforce of Enterprise Contributors. Rep. Chicago: CEB Corporate Leadership Council, 2014.
Vedantam, Shankar. "How Stereotypes Can Drive Women To Quit Science."NPR. NPR, 12 July 2012. <http://www.npr.org/2012/07/12/156664337/stereotype-threat-why-women-quit-science-jobs>.
Icons made by Scott de Jonge, Freepik from <www.flaticon.com> licensed by Creative Commons by 3.0.