MOMENTUMthrough Innovative Engagement

Ehon Chan 1 October 2009 Engage Me

This is not your ordinary headphone…

Volunteers Engagement Levels

Simple actions

Easy actions

Specific, tangible actions

Active members

Advocates

Professional activists

SYMPATHISER

ACTIVIST

Adapted from: Priscila Brice-Weller

Sympathisers

Activists

Momentum Design

Insights

Compelling

Mission

Win-Win

Power Offer

Design

Momentum Execution

Power Offer

Execution

Satisfaction

Engagement

Retention

The Momentum Effect

Insights

Compelling

Mission

Win - Win

Power Offer

Design

Power Offer

Execution

Satisfaction

Engagement

Retention

Keep things simple

Less is MORE

Learn to LET GO

Most organisations are worried about losing control of their “brand”

Yet, more and more people are investing in brand that reward their participation

ehon.chan@inspire.org.au