CommodityGoods

ServicesExperience

Coffee BeansGround CoffeeCoffee ShopStarbucks

User Experience

Usability + Design +Architecture =

Research

Sketch

Prototype

Dirty Research

Sketching

Sketchvs. Sketching

QuickTimely

DisposableAmbiguous

HeavyLabor IntensiveInvestmentDefined

Sketchvs. Prototype

Sketch

Prototype

Fail early and fail often

Paper Prototyping

You are Jack, the

VP of Products at

Northern Lights

Snow Toys.

2 Users

1 Narrator

1+ Computers

Engage Text powered by

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