CHANGING THE WORLD THROUGH SOCIAL

#EngagePrague

SOCIAL IS CHANGING THE WORLD

Politics#LoveArmyForSomalia

#YesAllWomen #NoDAPL

#EarthHour

1980 1985 1990 1995 2000 2005 2010 2015 2020

250

200

150

100

50

US$ Billion

0

Digital

Television

Newspapers

Magazines

Outdoor

DIGITAL AD SPENDTO SURPASS TV IN 2017

2017 *Source: Zenith, Economist.com

* Forecast

1980 1985 1990 1995 2000 2005 2010 2015 2020

250

200

150

100

50

US$ Billion

0

Digital

SOCIAL IS A HUGE PART OF DIGITAL

2017 *Source: Zenith, Economist.com, eMarketer, Socialbakers

* Forecast

All SocialPlatforms

20180

10

20

30

40

50

60

70

80

90

100

2010 2011 2012 2013 2014 2015 2016 2017

US$ Billion

SOCIAL MEDIA WILL BEA $100B ADS BUSINESS

Source: eMarketer, Socialbakers

All SocialPlatforms

FacebookProperties

*

* Forecast

*

& MORE TO COME

2 bnACTIVEUSERS

1 bnACTIVEUSERS

1 bnACTIVEUSERS

1.2 bnACTIVEUSERS

889 MACTIVEUSERS

700 MACTIVEUSERS

500 MACTIVEUSERS

4 BILLION-USER SOCIAL ECOSYSTEMS

START THINKING #SOCIALFIRST

EACH PLATFORM NEEDS A DIFFERENT APPROACH

0

100

200

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400

500

600

700

JAN

04

-JA

N 1

0

JAN

11

-JA

N 1

7

JAN

01

-JA

N 2

4

JAN

25

-JA

N 3

1

FB 0

1 -F

EB 0

7

FEB

08

-FEB

14

FEB

15

-FEB

21

FEB

22

-FEB

28

FEB

29

-MA

R 0

6

MA

R 0

7-M

AR

13

MA

R 1

4 -M

AR

20

MA

R 2

1 -M

AR

27

MA

R 2

8 -A

PR 0

3

APR

04

-10

APR

APR

11

-APR

17

APR

18

-APR

24

APR

25

-MA

Y 01

MA

Y 02

-M

AY

08

MA

Y 09

-M

AY

15

MA

Y 16

-M

AY

22

MA

Y 23

-M

AY

29

MA

Y 30

-JU

N 0

5

JUN

06

-JU

N 1

2

JUN

13

-JU

N 1

9

JUN

20

-JU

N 2

6

JUN

27

-JU

L 03

JUL

04 -

JUL

10

JUL

11 -

JUL

17

JUL

18 -

JUL

24

JUL

25 -

JUL

31

AU

G 0

1 -A

UG

07

AU

G 0

8 -A

UG

14

AU

G 1

5 -A

UG

21

AU

G 2

2 -A

UG

28

AU

G 2

9 -S

EP 0

4

SEP

05 -

SEP

11

SEP

12 -

SEP

18

SEP

19 -

SEP

25

SEP

26 -

OC

T 02

OC

T 03

-O

CT

09

OC

T 10

-O

CT

16

OC

T 17

-O

CT

23

OC

T 24

-O

CT

30

OC

T 31

-N

OV

06

NO

V 07

-N

OV

13

NO

V 14

-N

OV

20

NO

V 21

-N

OV

27

NO

V 28

-D

EC 0

4

DEC

05

-DEC

11

DEC

12

-DEC

18

DEC

19

-DEC

25

DEC

26

-D

EC 3

1

JAN

01

-JA

N 0

8

JAN

09

-JA

N 1

5

JAN

16

-JA

N 2

2

JAN

23

-JA

N 2

9

JAN

30

-FEB

05

FEB

06

-FEB

12

FEB

13

-FEB

19

FEB

20

-FEB

26

FEB

27

-MA

R 0

5

MA

R 0

6 -M

AR

12

MA

R 1

3 -M

AR

19

MA

R 2

0 -M

AR

26

Total Interactions [Million]

Entertainment

Brands

Media

Community

Celebrities

FACEBOOK IS A NEWS PLATFORM

20172016

FACEBOOK vs. INSTAGRAM

0

100

200

300

400

500

600

700

0

100

200

300

400

500

600

700

Total Interactions [Million]

Media

Community

Celebrities

Entertainment

Brands

20172016 20172016

INSTAGRAM BIGGERTHAN FACEBOOK?

0

100

200

300

400

500

600

700

0

100

200

300

400

500

600

700

Total Interactions [Million]

Celebrities

YES FOR CELEBRITIES:

20172016 20172016

3.6x

0

100

200

300

400

500

600

700

0

100

200

300

400

500

600

700

Total Interactions [Million]

Media

DEFINITELY NOT FOR MEDIA

20172016 20172016

0

100

200

300

400

500

600

700

Million

0

100

200

300

400

500

600

700

Total Interactions [Million]

Brands

YES FOR BRANDS: MORE THAN

20172016 20172016

3x

SOCIAL MEDIA MANAGER’S JOB5 YEARS AGO

Social Media Manager:TOUGHEST JOBIN MARKETING

ROIQUESTIONS

Photos

360°VideoReach Video

Integrated Ads

Live Video VIRAL

CONTENTPublishing House

Virtual Reality

InteractionsCAMPAIGN

ad spendEngagement

Fans

followers

Views

Play Time

Stories

Response Time

Customer Support

Community Management

Social

COST

BIGDATA

targeting

REACH Brand Awareness

chatbots

conversions

darkposts

Audience

BOTS

SOCIAL STORIES

UndisclosedDAILY ACTIVE

USERS

200+ MDAILY ACTIVE

USERS

175 MDAILY ACTIVE

USERS

166+ MDAILY ACTIVE

USERS

+

SO SHOULD YOU START PRODUCING CONTENT IN A PORTRAIT MODE?

BOTS’ MOMENT WILL COME IN Q3 2017

18 minutes per user per day

4 million active bot users

SOCIALHAS BEEN WITH USFOR 10 YEARS NOW

Has been helping youfor 9 years out of those 10

Facebook & Social Established

Social Scaling& Monetization

ROI, Reach, Social Integrating into Business

Analytics& Reporting

Benchmarks & Competitive Insights

Predictive Analytics, Recommendation Engine,

Machine Learning, AI

Founded2008 NOW

SOCIAL & SOCIALBAKERS: THE JOURNEY

SOCIALBAKERS SUITENEW FEAT. CASE STUDY

USING THE POWEROF BIG SOCIAL DATA

INSPIRATION

DATA

ConnectdatadirectlytoTableau

NowwithAPI!

START THINKING #SOCIALFIRST

WHY?§ Data

§ Production

THANK YOU!

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