Post on 24-Feb-2016
description
Enertia Powercycle
Andy Begay Kelley Shannon Noah KlumppCalvin Seidler Kevin Morykwas Patrick DuganCharity Guidry Mackenzie Ray
Enertia Powercycle
Where Brammo StartedFounded in 2001
Green TransportationFunStylishSimple
Where Brammo Is CurrentlyDistribution with Best Buy in California and OregonTargeted individuals interested in green transportation
Where Brammo Is GoingCollege CampusesAffordable Green TransportationStylish
Go Team! Go Green!Target Audience
College Students Living on/near campus
The Competition
Zero Motorcycles
The Competition
SegwayBicycleHybrid Car ~ Toyota Prius
Media Strategy
NationalTelevisionPrint
MagazinesCosmoCar and Driver
Online and Social NetworkingBest BuyFacebook
Media Strategy
LocalOut-of-Home Media
On Campus EventsBillboards
PrintCampus Newspapers
RadioPartnership
Coca-Cola
Creative Strategy
CreativeNational TV Campaign
Link: http://www.youtube.com/watch?v=Xeea-doT2M8
Creative
MagazinesCar and Driver, Motorcyclist, Cycle World
Magazines
People, Time, Mac World
Creative
MagazinesCosmo, Elle, People
-Made from recycled materials and 100% recyclable
-No gasoline, no motor oil and no petrochemicals
-Fully customizable
-Completely electric
-First electric power cycle designed
-Sold and repaired conveniently at any Best Buy
Creative
Magazines Special Edition
Passion Pink
CreativeOnline
CreativeSocial Networking
CreativeOn-Campus Events ~ Fall
TailgatingFree Cokes$1 HotdogsSimulator RidesGiveaways
Creative
On-Campus Events ~ SpringFree CokesSimulator RidesGiveaways
Creative
Billboards
Creative
Billboards
CreativeCampus Newspapers and Radio
Spring.WMAFall.WMA