Post on 13-May-2015
description
!"# RESNET 11
Peter Troast
Founder/CEO of Energy Circle and Energy Circle PRO
Internet geek, student of marketing, SEO & social media, dad, husband, skier, organic heirloom apple hack, flailer of fly lines
CFM of my house pre-retrofit: 3442
CFM of my house post-retrofit: 2200
Fuel Oil Consumption pre-retrofit: 110 gallons/month
Fuel Oil Consumption post-retrofit: 59 gallons/month
Number of Electricity Monitors Measuring My House: 5
Our Electric Use Reduction Since Monitoring Started: 29-50%
December 2008 : $218.94 / 1377 kwhDecember 2009 : $ 123.86 / 779 kwh
December 2010 : $ 108.44 / 682 kwh
Followers on Twitter: 3237
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Friday, March 4, 2011
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#6 Fish Where They Areaka Understanding Keyword Volume
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Friday, March 4, 2011
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Understanding Keyword Volumes
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Energy Rating
Energy Assessment
Energy Audit
Energy Evaluation
Energy Auditor
Energy Auditing
0 10000 20000 30000 40000 50000
1600
6600
1600
49500
3600
9900
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Data from Google External Keyword Tool on 3.3.11
Friday, March 4, 2011
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Understanding Keyword Volumes
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home energy
solar energy
renewable energy
wind power
energy efficiency
home performance
0 80000 160000 240000 320000 400000
8100
110000
301000
246000
368000
110000
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Data from Google External Keyword Tool on 3.3.11
Friday, March 4, 2011
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Understanding Keyword Volumes
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Energy Star Homes
Energy Efficient Homes
Green Building
Net Zero Homes
Passive House
LEED Homes
0 30000 60000 90000 120000 150000
4400
12100
3600
110000
8100
9900
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Data from Google External Keyword Tool on 3.3.11
Friday, March 4, 2011
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Understanding Keyword Volumes
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duct sealing
air sealing
foam insulation
cellulose insulation
radiant barrier
window replacement
0 40000 80000 120000 160000 200000
165000
33100
22200
165000
3600
5400
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Data from Google External Keyword Tool on 3.3.11
Friday, March 4, 2011
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Understanding Keyword Volumes
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home performance
energy retrofit
weatherization
green remodeling
energy saving improvements
deep energy retrofit
0 10000 20000 30000 40000 50000
320
320
2400
49500
4400
8100
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Data from Google External Keyword Tool on 3.3.11
Friday, March 4, 2011
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Google External Keyword Tool
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https://adwords.google.com/select/KeywordToolExternal
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Friday, March 4, 2011
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Keyword Research Takeaways
• Learn to love the keyword tool
• Keyword volume is a proxy for the mindset of the consumer
• Keyword data is one point in time--not where the world has been or where it is going
• Beware the “mile wide and inch deep” tendency
• To start, focus on 5-10 terms, and concentrate on 1-3
• Remember that your searches will likely be localized-- “Energy Audits, Topeka”
• Meta keywords don’t matter anymore (except to your competitors)
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Friday, March 4, 2011
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#7 Ignore the Snake Oil Salesmenaka Learn a little SEO (Search Engine Optimization)
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What is SEO?
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Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engines via the "natural" or un-paid (“organic” or "algorithmic") search results.
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Sorting Through the BS
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www.seomoz.org
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Where to Focus
1. Incoming Links
2. Titles and Descriptions
3. Fresh Content with Smart Keywords
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Titles and Descriptions
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The Good
The Ugly
The Bad
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Friday, March 4, 2011
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Best Practices--Titles & Desc.
Titles
Search Engine Imposed Limits
Less than 70 characters
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name | Locationor Brand Name | Primary Keyword and Secondary Keyword | Location
Descriptions
Search Engine Imposed Limits
Less than 156 characters
Optimal Format
Write for humans first
Smart use of keywords
Unique to page/Relevant to content
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Thanks to SEOMoz
Friday, March 4, 2011
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Cool Tools--Title & Description
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Energy Circle PRO
SEO MOFOwww.seomofo.com
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Friday, March 4, 2011
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#8 Does your About Us page suck?aka: the most important page on your website
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Friday, March 4, 2011
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From Home to Where?
Dominant Traffic Flow
Home Page --> About Us
Home Page --> Services
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Friday, March 4, 2011
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A Good About Us Page
• Use Photos
• Be Personal
• Share your Business Philosophy
• Show off your Credentials
• Demonstrate your Community Commitment
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http://www.energycircle.com/blog/2011/01/26/5-elements-of-successful-about-us-page-home-performance-businesses
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Friday, March 4, 2011
Friday, March 4, 2011
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#9 Get Listedaka: the easiest and most important link building for local biz
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Friday, March 4, 2011
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Just a Few Good Listings
Google Places
http://places.google.com/business
Yahoo! Localhttp://local.yahoo.com/
Bing Localhttps://ssl.bing.com/listings/ListingCenter.aspx
Ask.com Localhttp://city.ask.com/ - this is in Beta
Green Home Guidehttp://greenhomeguide.com/apply
HotFroghttp://www.hotfrog.com/
YELPhttp://www.yelp.com/
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Kudzuhttps://register.kudzu.com/packageSelect.do
DMOZhttp://www.dmoz.org/public/suggest
Energy Conservatoryhttp://energyconservatory.com/contractors/contractors2.htm
Mantahttp://www.manta.com/profile/my-companies/select?rl=http://www.manta.com/cr/mvrjhk3/1st-restoration&add_driver=company%20page-bar-header
Best of the Webhttp://local.botw.org/helpcenter/getlistedorg.aspx
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GetListed.org
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Contact
Peter Troast
Energy Circle PRO
207.865.3400
ptroast@energycircle.com
Twitter: @EnergyCircle
LinkedIn: http://www.linkedin.com/in/petertroast
Energy Circle PRO Blog: www.energycircle.com/pro/blog
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Friday, March 4, 2011