1. Attention-Grabbing Headlines

Learn the 3-step formula for headlines that grab attention and make people curious.

2. Your ideal reader, blog purpose, and post ideas

Define your ideal reader and position your blog as a must-read resource.

Generate ideas for blog posts your clients love to read and share.

3. Get rid of a corporate tone

Learn what makes a voice dull and drab. Make your readers feel they’re having a chat with you.

4. Touch your readers with your words

Avoid wishy-washy words and phrases. Choose words that dazzle, tickle, and touch your readers.

5. Make your headlines lip-smackingly good

Learn how to make bland headlines deliciously seductive. Win more readers and more social shares.

6. Write an enticing opening paragraph

Learn a sure-fire method to writing seductive openings; and effortlessly pull readers into your blog post.

7. Inspire with your conclusion

Avoid your blog posts fizzling out. Learn how to write memorable post endings.

8. Create a hypnotic flow

Apply a proven structure to guide your reader effortlessly through your content.

9. Use the persuasive power of metaphors

Make your blog posts more memorable,

personal, and persuasive with unique metaphors.

10. Copywriting techniques for bloggers

Learn how to apply persuasion techniques to make your blog more influential.

11. Use the seductive power of mini-stories

Use anticipation sentences, drama, and the power of imagination to make your blog posts more fascinating.

12. Submit a blog post for review

Consolidate your learning. Get personal feedback on a blog post.

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