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Sugar CRM conferenceParis, September 13th, 2012
10 Major Trends In Corporate Social Media Management
Yann GourvennecDirector, Web, Digital & Social Mediahttp://orange.com
cc, some rights reserved © 2012 – Orange – web, digital & social media
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3 phases in a social media project
1
2
3
TRIGGER
DEVELOP
STRUCTURE
initial resultsprove efficiencyconvince and grow
industrialisespread the wordprofessionalise
evaluate relevancemeasure opportunitybuy-in
results
effort
10 major trends in Corporate Social Media Management1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions9. proliferation of platforms10.the new bubble
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