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Employer BrandAnalytics

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Featured Speakers

Alicia GaribaldiSenior Content Marketing Manager & Author of

Employer Branding For Dummies®, Glassdoor Special Edition

Alicia.Garibaldi@Glassdoor.com@albagaribaldi

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Table of Contents

Benchmarks and Key

Areas to Look At

Monitoring Your

Reputation

Analyzing Candidate

Activity

Seeing How You Stack

Up to the Competition

How to Get Started

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Win the War on Talent

Your employer brand is your reputation, and if you don’t define it, someone else will!

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Questions You Want Answered

Areas toAnalyze:

1

2

3

4

What is my brand awareness with job seekers? Is it growing?

What is my brand reputation?

How does my awareness and reputation compare with my competition?

Who am I attracting with my brand message and is it the right audience?

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Benchmarks to Get You Started

The average CEO rating is 69%

The average company rating is 3.4Company ratings based on a 5-point scale.

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Ratings Averages By Sector

Accounting & Legal 3.6 Information Technology 3.5

Aerospace & Defense 3.1 Insurance 3.2

Agriculture & Forestry 3.4 Manufacturing 3.2

Arts, Entertainment & Recreation 3.5 Media 3.3

Biotech & Pharmaceuticals 3.2 Mining & Metals 3.2

Business Services 3.4 Non-Profit 3.5

Construction, Repair & Maintenance 3.3 Oil, Gas, Energy & Utilities 3.3

Consumer Services 3.3 Real Estate 3.4

Education 3.5 Restaurants, Bars & Food Services 3.3

Finance 3.3 Retail 3.2

Government 3.4 Telecommunications 3.2

Health Care 3.1 Transportation & Logistics 3.2

Travel & Tourism 3.3

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Key Metrics to Consider

Glassdoor ratings averages

Awareness and influence

Feedback directlyfrom candidates

Audience demographics of candidates you want to attract

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Employer Brand Analytics – Key Areas

Monitoring Your Reputation

Analyzing Candidate Activity and Demographics

Seeing How You Stack Up Against the Competition

Where to Get Started

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Monitoring Your Reputation

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Analyze Several Key Areas and Monitor Changes

5 Areas of EmployeeRatings on Glassdoor:

1

2

3

4

Culture and Values

5

Work/Life Balance

Senior Management

Compensation and benefits

Career Growth Opportunities

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Using Reputation Word Clouds

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Filter through What Employees Are Saying

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Pro Tip: Set Up Alerts

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of job seekers would consider leaving their current employers for a company with an excellent reputation

Employee Retention

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3 Steps to Monitoring Your Reputation

1 Key AreasSet five key areas and track progress over time

2Note Strengths and WeaknessesNote the pros and cons of working at your organization

3Track RetentionNote what happens after employees join your organization and reasons why people leave

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Analyzing Candidate Activity

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Job Click Activity

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Interview Feedback

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Have You Checked Your Site Traffic Lately?

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How Do You Measure Employer Branding?

Candidate AwarenessAnalyze visits to company page

Quality-of-HireHow many job applications does it take?

Cost-Per-HireNote where budget is spent on hires

Time-to-HireLog how long it takes to fill roles

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Seeing How You Stack UpAgainst Competition

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Have You Checked Your Competitors’ Pages?

Your Company Competitor 1 Competitor 2

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Reputation Heat Maps

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Have You Seen Where Your Competition is Investing

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Action Plan: 4 Steps to Tracking Your Competition

Compare Site Visits Monthly

Identify Visitor Demographics

Compare Ratings

Identify Channels for Recruiting Talent

1

2

3

4

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Where to Get Started

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Delivering Measurable Results

2X 3X 30%the quality the influence lower cost-per-hire

Customers across all industries use Glassdoor’s employer solutions to attract better, qualified

candidates at a much lower cost-per-hire.

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Get Started With a Glassdoor Free Employer Account!

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