? How are you incorporating video into your learning programs?

WHAT WE HOPE YOU’LL LEARN

There is a sound business case for incorporating video into employee training programs.

Video, especially short-form video, is a very effective training tool.

Best practices for incorporating short-form video into employee training programs and initiatives.

11 MINUTES

For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the INTERNET, MOBILE, and SOCIAL – consuming content when and where they want.

Gunnard Johnson, Google's Advertising

Research Director

9 out of 10 Americans already

use their smartphones for work.

Cisco BYOD Insights Report 2013

81%

68%

61%

76%

61%

51%

Organizational Goal

Achieved

Employees Highly

Engaged

Key Positions Filled

Quickly

Using Video Content

Not Using Video Content

SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013

HOW?

WHY?

36,000 visual messages/hour

40% Nerve fibers connect

through retina

60,000 times faster than text

WHY VIDEO? According to popular research – in 72

hours the average human can retain…

10%

of text

65% of

images

95% of

video

ADULT LEARNING SHORT-FORM VIDEO

ADULT LEARNING SHORT-FORM VIDEO

Adults are internally motivate and self-directed

Self-directed, access as needed and when needed

Adults bring life experiences and knowledge to learning experiences

Interaction with others when a social component is available

ADULT LEARNING SHORT-FORM VIDEO

Adults are goal oriented Goals promoted through short, timely bursts of relevant content

Adults are relevancy oriented Easier to be relevant when content is short and targeted

Adults are practical Little to no workflow disruption

Adult learners like to be respected

Employees manage and control pace and timing of their own learning

DOES THIS TRANSLATE INTO EMPLOYEE TRAINING?

Short bursts (5-15 min.)

Visual input works best for cognitive transfer from short-term to long-term memory

Preferred method for most people to intake new information

ONLINE TRAINING WORKS BETTER THAN CLASSROOM

60% faster

greater gains in learning

40% higher

consistency in presentation

Source: Prokopeak, M. Special Report: Learning Delivery

56%

LOWER COSTS

EXTENDED REACH

PRESERVATION OF KNOWLEDGE

SHOWING SOFT SKILLS

EXPLANATION OF COMPLEX CONCEPTS

ADVANTAGES OF VIDEO

TRADITIONAL ELEARNING COURSE

LEARNING NUGGETS

DEVELOPING A VIDEO FOCUSED CONTENT STRATEGY

SELECTING CONTENT

BUY VS. BUILD

DEPLOYMENT AND DELIVERY

MARKETING AND SUPPORT

How Tony Roma Employees use Video to Teach Important Job Skills

The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are.

Jessie Bray,

VP of Training and HR, Romacorp.

10% BUILD

40% BORROW

50% BUY

50% BUILD

40% BORROW

10% BUY

Small And Mid-Size Large 50%

40%

10%

SELECTING CONTENT BUILD – BORROW – BUY

DEPLOYMENT AND DELIVERY DEMOGRAPHICS, BEHAVIORS AND

TECHNOLOGY

MARKETING AND SUPPORT INFORMATION FLOW, CONTEXT AND

RELEVANCY

CASE STUDY: DENTAL INSURANCE CALL CENTER

CHALLENGE: Making time for training

SOLUTION: TAG TRAINING –

5-10 minutes for a video

Tag cube neighbor Discuss at the end of the day

BENEFIT: Maintain workflow and service standard

WWW.BIZLIBRARY.COM/FREE-TRIAL

7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS

www.bizlibrary.com/webinars

THURS: 12.11 TAKING THE PAIN OUT OF PERFORMANCE REVIEWS

TUES: 12.16 EMPLOYEE TRAINING AND DEVELOPMENT: HOW TO MEASURE EFFECTIVENESS AND IMPACT

Jessica Petry

Sr. Marketing Specialist

jpetry@bizlibrary.com

@JessLPetry

@BizLibrary

Chris Osborn

Vice President of Marketing

cosborn@bizlibrary.com

@chrisosbornstl

#BIZWEBINAR