Employee Communications

at Qualcomm

IABC - San Diego Chapter

May 26, 2010

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Fortune 500 | Member of S&P 100 & 500 Indexes

Broadly licensed patent portfolio:~12,600 U.S. and ~59,200 international granted patents and pending patent applications

Celebrating 25 Years of Innovation

Leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies

World’s largest fabless semiconductor company, #1 in wireless

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Employees

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LocationsOFFICES ACROSS THE GLOBE

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Workplace Facts – 2009

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The Employee Communications Team

Comprised of eight content specialists

Sits within HR function

Worldwide responsibility, operating out of corporate headquarters

in San Diego, CA

Human Resources

Learning Center

Employee Communications

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Key Areas of Focus

Global

CommunicationsCommunications aimed at improving collaboration and

information flow between all Qualcomm sites worldwide

Division

Communications Communications within and across divisions

Enterprise

CommunicationsCommunications across the entire Qualcomm

organization

Communications aimed at promoting visibility and disseminating

messaging from the executive leadership team

Executive

Communications

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Programs that:

INFORMCONNECTENGAGEINSPIRE

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INFORM

Keep employees up to speed on company activities, business strategies, industry news, events and more…

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Division Communications

Communication support for ~10 business units

Communication strategy & consulting during

organizational changes

Communication plans

Key messages, FAQs

Announcements, meetings

Acquisition communications Comprehensive communications for both sides:

Acquired company: extranet, manager talking points, FAQs

Qualcomm: communication plan, acquisition overview document

with key messages, manager talking points, FAQs, intranet stories

GUIDING EMPLOYEES THROUGH CHANGE

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All Hands Meetings Company-wide meetings held 2x year

(ad hoc for special circumstances )

Divisional meetings held throughout

the year

Wide impact:

300+ and 600+ person facilities in SD

Live and on demand video-streaming

capability

Employees gather to watch together at our

large domestic sites

Questions solicited in advance help shape

agenda

Questions taken live and online create

dialogue

Event satisfaction survey

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QC Daily NewsPRIMARY INTERNAL COMMUNICATIONS VEHICLE

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QC Daily News

Product launches

Global market and strategy updates

Executive interviews

Tradeshow coverage

Internal events

“QTips”

Profiles

Quizzes/Polls

STORY TYPES

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CONNECT

Connect employees to each other, and to our executives…

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Executive Communications

Breakfast meetings

Candid, informal conversations

Visiting global employees invited

Video messages

New Year message

CFO interview

Executive Q&A series

“Ask an Exec” video series

Employees interview the CEO

LEVERAGING THE ACCESSIBILITY OF OUR EXECUTIVES

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Profiles & Roundups

Executive profiles humanize our

executives

Employee profiles help us get to

know our colleagues

Global QLife and volunteer

roundups connect sites and share

experiences

PERSONALIZING THE DAILY NEWS

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ENGAGE

Use various types of media to grab and keep employees’ attention and encourage dialogue…

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Award-Winning Example

Interactive

intranet site

built on Web 2.0

platform

Animated executive

messaging

delivered to

employees’ phones

Micro-blogging to

connect

international

teams and break

down silos

USING SOCIAL MEDIA TO CONNECT AND ENGAGE EMPLOYEES

Double winner: Employee & Member Communication and Electronic & Digital Communication Management

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Video, Video, Video

Site spotlights

Executive interviews

Intern profiles

Employee contests

From full-scale production to Flip, and everything in between

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Employee Tradeshow

Annual employee tradeshow held in San

Diego

Provides employees with “hands-on”

opportunity to learn about Qualcomm’s

areas of business

Live demos and business/product overviews

provided by division representatives

Corporate functions share info on services

Online video shares the event with remote

employees

EMPLOYEES’ DAILY WORK BROUGHT TO LIFE

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Talk Back Week – Silver Quill Winner

Interactive, transparent survey using news commenting

feature and instant polls

Encouraged dialogue by allowing employees to read

others’ answers

“Email-a-friend” allowed us to reach non-readers

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QC IQ

Came from Talk

Back Week feedback

Educates and

entertains

Drives employees

back to stories and

recent events

Employees can

suggest questions

WEEKLY TRIVIA QUIZ

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INSPIRE

Convey our unique history and culture and reminding employees how their contributions make a difference…

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52 Weeks at Qualcomm

Collection of short historical stories about the

company that provide insight into our culture

ANECDOTAL STORYTELLING CONVEYS UNIQUE CULTURE

Interviews conducted with

highly tenured employees

Component of employee

on-boarding program

Automated system sends

employees one story each week

during their first year

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Milestone Commemoration

“Tribute to Irwin”

Major milestone recognition

Employee celebration

In-depth coverage with division

newsletters/vehicles

QCDN story/video highlighting the

team and their achievement

Acquisition and global site

anniversaries

QCDN stories

Congratulatory video messages

from leadership

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Annual Report about People

Conveys year-in-review from

employees’ perspective

Print and online versions available

Employees encouraged to share

externally

Tied to annual Employee

Photo Contest

Creates a global community

of employees

~100% employee-submitted photos

and content

CELEBRATING & CONNECTING EMPLOYEES

Thank You