emotional localizationconnecting with the player

Diana Díaz MontónI VGVWTA – Barcelona 2010

emotional localizationconnecting with the player

gaming 3.0

downloadable content

cloud gaming

social networks

mobile gaming

user generated content

emotional localizationconnecting with the player

emphasis on emotions

COMMUNICATION

I understand you

IMMERSION

I identify myself with you

emotional localizationconnecting with the player

emphasis on emotions

…Now you can bring back those exciting feelings of creation and imagination

Echochrome II

Two epic adventures of Conquest, Destiny, and Vengeance…

God of War

With the courage and sacrifice of a Spartan, it’s up to you to make sure Humanity’s first stand is not our last.

Halo Reach

…continue your adventure even after the main story is complete. They say the mission is suicide. Prove them wrong.

Mass Effect 2

emotional localization

emotional localizationconnecting with the player

Language Skills

Training & experience

Adaptation

Linguistic correctness

Structure

Cohesion & consistency

Restrictions

Tools

Familiar with the game

Strong communication

Part of the fan crowd

Freedom

Involved in testing

professionalsprofessionals & amateurs

emotional localizationconnecting with the player

crowdsourcing

emotional localizationconnecting with the player

Team selection• Language skills• Training & experience• Size

Management• Schedules• Tools

Quality Assurance• Cohesion & consistency• Validation

Familiar with the game

Part of the fan crowd

Fast?

Free?

Democratic?

crowdsourcing

emotional localizationconnecting with the player

crowdsourcing

emotional localizationconnecting with the player

crowdsourcing

emotional localizationconnecting with the player

Team selection• Language skills• Training & experience• Size

Management• Schedules• Tools

Quality Assurance • Cohesion & consistency• Validation

Familiar with the game

Part of the fan crowd

Fast?

Free?

Democratic?

crowdsourcing

emotional localizationconnecting with the player

connecting with the player

Balance between professional & amateur

Emphasis on professional

Keeping the focus on the player

Know the product & audience

Observe fan scene

Involve the player

thank youDiana Díaz Montóndiana@wordlabtranslations.com