PROGRAMMATIC  TRENDSThings  to  keep  your  eyes  on  in  2016

ADFORM -­‐ ORGANIC GROWTH  AND  DEVELOPMENT  

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COMMERCIAL  DIRECTOR  NORDICS● Joined  adform 2012

● Over  15  years  in  digital

● Microsoft  and  Eniro

● IAB  

● Teaching  Programmatic  at  

Medieinstitutet since  2014JONAS  JONSBORG

AN  INDUSTRY IN  CHANGE

RAPIDLY  EVOLVING  AND  INNOVATIVE      

PROGRAMMATIC  BRANDINGINCREASED  CREATIVITY  WITH  HIGH  IMPACT  FORMATS

100%  VIEWABLE  AD  IMPRESSIONS  WILL  BE  BOUGHT

PROGRAMMATIC  EVERYWHERE CROSS  

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MOBILE  AND  VIDEO

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