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LAU Libraries and the Selfie Generation: Are we doing the right thing to attract….?

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Our Current Social Media Channels

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Facebook Outreach

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Facebook

Insights

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Social Media to Market library

Events

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Unwanted

feedback?

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lau_libraries

108 posts

405 followers

16 following

lau_students

3,362 posts

5,563 followers

1,222 following

Lebamericanuni

827 posts

8,518 followers

814 following

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Highest Liked photo 37 Likes

Lowest Liked photo 4 Likes

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Where are

my

students

?

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Linking Facebook

with Instagram

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Digital Reference Services

Jelly

SOMETHING

TO THINK

ABOUT

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4025

62

197

218

102

270

440

MAR. 08 –SEPT. 08

OCT. 08-SEPT. 09

OCT. 09 –SEPT. 10

OCT. 10 –SEPT. 11

OCT. 11 –MAY 12

OCT. 12 –SEPT. 13

OCT. 13 –SEPT. 14

OCT. 14 –SEPT. 15

# of Digital Reference QueriesBE & BY

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USEFUL FIGURES

SOCIAL MEDIA QUESTIONNAIRE

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200 copies

distributed equally

between Beirut &

Byblos Campuses.

195 copies were

answered.

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Social Media Awareness:

LAU Libraries vs. LAU Beirut Campus

#EMEARC16

0

10

20

30

40

50

60

70

80

90

100

Are youaware of the

LibraryFacebook

page?

Are youaware of LAU

Facebookpage?

Are youaware of the

LibraryInstagramaccount?

Are youaware of LAU

Instagramaccount?

Are youaware of the

LibraryTwitter

account?

Are youaware of LAU

Twitteraccount?

72

23

83

25

87

57

23

72

12

70

8

38

Yes

No

Social Media Awareness:

LAU Libraries vs. LAU Byblos Campus

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0

20

40

60

80

100

120

140

160

180

200

Are you aware ofthe Library

Facebook page?

Are you aware ofLAU Facebook

page?

Are you aware ofthe LibraryInstagramaccount?

Are you aware ofLAU Instagram

account?

Are you aware ofthe Library

Twitter account?

Are you aware ofLAU Twitter

account?

153

41

163

52

177

116

42

154

31

142

16

76

Social Media Awareness at LAU Libraries Beirut & Byblos

Yes

No

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42

154

32

143

16

78

0 20 40 60 80 100 120 140 160 180

ARE YOU AWARE OF THE LIBRARY FACEBOOK PAGE?

ARE YOU AWARE OF LAU FACEBOOK PAGE?

ARE YOU AWARE OF THE LIBRARY INSTAGRAM ACCOUNT?

ARE YOU AWARE OF LAU INSTAGRAM ACCOUNT?

ARE YOU AWARE OF THE LIBRARY TWITTER ACCOUNT?

ARE YOU AWARE OF LAU TWITTER ACCOUNT?

Social Media at a glance

NEW CHANNELS

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Where

are my

students

?

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What are we doing wrong?• No Social Media Plan

• Didn’t build a Team

• Different people handling different tasks

• No single database for all channels (Hootsuite, TweetDeck, etc.)

• Username and Passwords to access channels created with no planning

• No follow up for existing channels, e.g. Twitter account

• Anyone is creating/posting without any coordination

• Didn’t schedule our postings

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How to Fix? King recommended trying the following six steps:

1. Set up the channel

2. Create goals

3. Listen

4. Create a team

5. Create content

6. Use analytics to measure success

David Lee King (What to do from start to finish, p.33)

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10 Tips, hints, and tricks for posting on Social Media

1. Be relevant

2. Be consistent

3. Pay attention to different

tools/rules

4. Share the library’s story

5. Be human

6. Type like you talk

7. Be helpful

8. Think short

9. Be visual

10. Encourage audience

participation

David Lee King (How to connect with and communicate with customers, p. 16)

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Challenges• To secure budget for a new FTE to handle Social Media

• To use Social Media as a tool to connect with users

• To understand how to communicate with our students

• To train staff how to post on Social Media

• To seek students feedback

• To explore new tools

Sample of our students feedback:

– “Don’t know about their existence”

– “What about WhatsApp?”

– “You need to visit the classrooms to promote the libraries”

“Every single person

working in a [library] is

a spoke person for that

[library]” DLK.

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References

King, D.L. (2012). Face2Face : using Facebook, Twitter, and other social media tools to create great customer

connections . Medford, NJ: CyberAge Books/Information Today.

King, D. L. (2015). Analytics, goals, and strategy for social media. Library Technology Reports, 51(1), 26-32.

King, D. L. (2015). How to connect with and communicate with customers. Library Technology Reports, 51(1), 16-21.

King, D. L. (2015). Introduction. Library Technology Reports, 51(1), 5-5.

King, D. L. (2015). Landscape of social media for libraries. Library Technology Reports, 51(1), 10-15.

King, D. L. (2015). Social media teams. Library Technology Reports, 51(1), 22-25.

King, D. L. (2015). What to do from start to finish. Library Technology Reports, 51(1), 33-35.

King, D. L. (2015). Why use social media? Library Technology Reports, 51(1), 6-9.

Thomson, L. (2015, September 16). 10 Steps to a Social Media Plan. Retrieved February 18, 2016, from

https://www.linkedin.com/pulse/10-steps-social-media-plan-lindsay-thomson

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Engage patrons with mobile servicesThe experience of The University of Salamanca

José Antonio Merlo Vega, PhD

University of Salamanca

Library Services Director

Dep. of Library and Information Sciences Lecturer

YOUNG PEOPLE, INTERNET &

MOBILE PHONES

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0

10

20

30

40

50

60

70

80

90

100

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

16-24

25-34

35-44

45-54

55-64

65-74

INE. Survey on Equipment and Use of Information and Communications Technologies at Home 2015

People who have used Internet in the last three months (by age)

ages%

usage

Internet

by age

(Spain)

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81.385.2

89.4 91.5 93.3 94.6 95.8 97.4 98.3 98.5%

usage of

Internet

people

16-24

years

old

• 98.5% people aged 16-24 use Internet

• They have been growing with Internet

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0

10

20

30

40

50

60

70

80

90

100

2011 2012 2013 2014 2015

Mobile Phone Laptop + Tablet PDA, iPod, videoconsoles

%

Devices

used for

Internet

connection

People

16-24

years

old

(Spain)

INE. Survey on Equipment and Use of Information and Communications Technologies at Home 2015

Devices used to connect to the Internet (16-24 years old)

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40.3

65.1

82.7

89.692.6

• 92.6% people aged 16-24 use Internet

on their phones

• Phone is the tool for everything

%

Devices

used for

Internet

connection

People

16-24

years

old

(Spain)

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Ages News Health Education Reference Services

16-24 78,4 62 77,7 84 64,4

25-34 83 67,2 70,5 72 74,4

35-44 80,8 71,2 69,5 66,2 75,4

45-54 73,7 64 59,8 61,5 69,9

55-64 76,1 61,9 49,3 56,2 60,8

65-74 77,2 62,8 35,9 52,4 54,9

INE. Survey on Equipment and Use of Information and Communications Technologies at Home 2015

Internet Services Used in the three last months (Spain, 2015)

%

Internet

services

used

People

16-24

years

old

(Spain,

2015)

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Ages News Health Education Reference Services

16-24 78,4 62 77,7 84 64,4

• 77.7% people aged 16-24 use Internet

to find information for their education

• 84% people aged 16-24 use Internet

for searching reference sites

%

Internet

services

used

People

16-24

years

old

(Spain,

2015)

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• 98.5 % use Internet

• 92.6 % use Internet with their phones

• 77.7 % use Internet for searching

information for educational purposes

UNIVERSITY OF SALAMANCA

FIGURES AND DESTINATIONS

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2015/2016

University of

Salamanca

26673

students

Undergraduates20783(78%)

Official Masters1488 (6%)

USAL masters1738 (6%)

Doctoral programs / PhD 2664

(10%)

18-21 years old

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18-2427%

25-3433%

35-4415%

45-5413%

55-646%

65 +6%

%

age of

patrons

visiting

the library

websitebibliotecas.usal.es

(USAL)

Analytics from bibliotecas.usal.es

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2011/12 2012/13 2013/14 2014/15 2015/16

Tablet

Mobile

Desktop

%

USAL

patrons

devices

used

to visit

the

library

websitebibliotecas.usal.es

Analytics from bibliotecas.usal.es by academic year (2 semesters), except 2015/16 (only 1st semester)

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94.63

92.74

89.56

85.35

83.32

5.38

7.26

10.44

14.65

16.69

2011/12

2012/13

2013/14

2014/15

2015/16

Desktop Mobile devices

The use of

mobile

devices

used to visit

the library

website

increases

every year

Analytics from bibliotecas.usal.es by academic year (2 semesters), except 2015/16 (only 1st semester)

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0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

Libraries Search Tools Hours Resources Services

All devices Mobile+Tablets

%

USAL

patrons

devices

used

to visit

the

library

websitebibliotecas.usal.es

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• Increasing use of mobile devices

• Demand for access to the catalog and

electronic resources

• Following library news and social

networks

• Sharing resources and information

@ university

WHAT ARE THE QUESTIONS?

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If they do everything on their phones...

Have services been developed for use in

mobile devices?

Can patrons search and read digital

content on their phones?

Is the technology a problem or an ally?

These are the questions

WHAT IS OUR PLAN?

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We have a plan... Biblioteca CERCA

Comunidad Community

Espacios Spaces

Recursos Resources

Conexión Connection

Acción Action

Programme

focused on

the users

CERCA (spa)

NEAR (eng)

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Biblioteca CERCA

PATRONS RESOURCES

CATALOG

DISCOVERY

Third-party apps

PUBLISHERS PLATFORMS

REPOSITORY

EBOOKS PORTAL

connection

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CATALOG

DISCOVERY

Third-party apps

PUBLISHERS PLATFORMS

REPOSITORY

EBOOKS PORTAL

connection

all-in-one

all-in-mobile

Google Style

Selfie Generation Style

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ENGAGE

• THINKING IN MOBILE (like them)

• OFFERING MOBILE SERVICES (like they use)

• REDESIGNING TOOLS (for them and everyone)

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ENGAGE THE SELFIE GENERATION

1. Offering mobile applications and mobile sites (as is

usual)

2. Developing all-in-one search tools (a Library like

Google)

3. Transforming library resources into digital contents

(the library in your pocket)

4. Simplifying access to the digital resources (It's easy,

I'll use it)

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ENGAGE THE SELFIE GENERATION

Two focuses

New mobile application

(1st version: 2011 > 2nd version: 2013 > 3rd version: 2016)

Books and Textbooks for mobile devices

(Digital lending + Publishers collections + Open access)

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ENGAGE THE SELFIE GENERATION

New mobile app version BiblioUSAL 3

• Integrating resources

• Introducing new search tools

• Simplifying authentication and access

• Reading documents on devices (even DRM)

Mantaining from version 2 useful information acording to analytics:

Libraries, Services, Hours, News, Resources...

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• content integration

• app native technology

• unique identification

• reading on devices

• discovery search tool

• partners APIs

• third-party apps

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BiblioUSAL 3

2016 versionlibraries

services

ebooks portal

catalog

news

settings

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availability or

electronic access

bibliographic

record

export to

bibliographic tools

search

& find

Worldcat

Discovery

API

Authentication and Access: third-party apps

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ENGAGE THE SELFIE GENERATION

eBooks platform CIELO

• Tailoring screens + API in the app

• Simplifying authentication and access

• Integrating Spanish Textbooks in digital formats

• Downloading documents on devices (also DRM)

• Connecting applications (read, manage, share)

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Don't wait for the technology... ask for it!

Don't wait to be asked... offer it!

José Antonio Merlo Vega

http://diarium.usal.es/merlo

@merlovega

Bibliotecas Universidad de Salamanca

http://bibliotecas.usal.es

@bibliotecasusal

Thank you!

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BibCharts –

How are libraries performing in

the Social Web?

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Science 2.0 - Science in Transition

Investigate how participatory web technologies

will impact on research and publication

processes

Innovate scientific library services

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Social Feedback Channels

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Explorative Services - EconBizApp

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Explorative Services – BibCharts

• More than 200 registered institutions

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BibCharts – Libraries in the Social Web

• overview on how many fans on Facebook,

followers on Twitter or followers on Google+

• no ranking as the participating institutions are not

comparable

• aim: transparency on community size, focus on

channel over the time

• aim: learn from each other

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Example: Facebook Fans

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Résumé

• Started in 2011, we still see BibCharts as an

explorative service

• the number of followers/fans and its development

is interesting but

• more interesting is the responsiveness and

activity of the community

• Reconsidering presence on Facebook etc.

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Thank you very much

• http://www.bibcharts.eu

• http://www.zbw.eu

Thorsten Meyer

ZBW – Leibniz-Information Centre of Economics

t.meyer@zbw.eu

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