Client Hub Workshop

16th February 2011

Email Marketing Council

Why are we here?

Agencies ConsumersBrands

Today…

Online Buzz

“By giving clients a voice, we will drive

client engagement with the EMC and

the wider DMA by creating tangible

outputs that reflect the issues and

concerns that clients face.”

Our vision 2011:

Questions to address

What keeps email marketers awake at night?

What is your biggest email marketing challenge?

The Email Marketing Council

1

2

3

What keeps email marketers awake at

night?

Guided discussion: What keeps email

marketers awake at night?

1. Thinking about Consumer email marketing as part of the

marketing mix, what are the key challenges you face within your

organisation?

2. Thinking about your industry sector, do you have similar

challenges?

3. What are the key differences across sectors?

4. Now thinking about B2B, what are the key challenges?

5. What can we learn across sectors?

What would you like to see from the

Email Marketing Council?

Breakout session: What would you like to

see from the Email Marketing Council?

• Thinking about the challenges we have already

discussed spend time in two groups brainstorming what

the EMC and the DMA can do to support client

organisations.

• For example:

– What should we start doing now?

– What should the EMC do more often?

– Is there anything we should stop doing?

• How should we deliver this?

What is your biggest email marketing

challenge?

Guided discussion: What is your biggest

email marketing challenge?

Every email marketer wants the same thing: relevant campaigns that

make it to the inbox, drive interaction, deliver business benefit and

improve consumer engagement.

1. What is your biggest challenge in making this happen?

2. What are your key challenges day-to-day?

3. What works in your organisation?

4. What do you see will be your biggest challenge in the next three

years?

5. What brands are doing it (email marketing) well?

6. Why does it (seem) to work for these organisations?

What’s next?

• The Client Hub

– Report back on today

– Expand on key themes

– Ongoing involvement

– NMA Roundtable

DMA Events

DBG Email whitepaper series – evening

events

• 7th April- Best Practice Document &

Legislation Whitepaper

• 15th June- Triggered Messaging

Whitepaper

• 12th October- Segmentation & Data

Whitepaper

• 6th December- Split Testing Whitepaper

Data Protection Conference- March 16th

8.45am-5.30pm

Email Customer Lifecycle series –

Breakfast Seminars

• May 25th- List Growth

• 30th June/12th July TBC- Conversion

• 20th September- Retention

• 22nd November- Win back

Thank you

Rupert.Harrison@tbwalondongroup.com

07775 713881

@rupertharrison

Deborah.Womack@LBi.com

07553 345641

@TheLadyD

Richard.Gibson@returnpath.net

07966 782 234

@RichardGibson