Accelerating Buzz about Contagious Products

emanuel@emanuel-rosen.com @EmanuelRosen

Contagious► Inherent attributes

► 83% recommended► 47% bought as gifts

Accelerating► External efforts

► 1,200 pastors► 400,000 copies

Source: Greg Stielstra, Pyromarketing

Was your father a thief?

Contagious Products

Communication Products

Source: Edible Arrangements

Interaction products

Compatible

I had in my brain a mental list of kinds of things that I would like an information organizer to do, and then when I saw it, it was just ‘click’.

A note about compatibility

Products that advertise themselves

Evoke emotional response

Products that simplify things

Leave traces behind

Allow creativity

Things that get buzz get more buzz

Accelerating Buzz

1. Wide scale seeding

2. Surprise

1 2 3 4 5

3. Find a Hook

4. Uneven distribution of information

5. Stimulate InteractionRed Bull on Facebook.com

Hubs

http://video.google.com/videoplay?docid=-5056161883824941101

► Social hubs► Expert hubs

6. Connect to passion

Strategies I Discussed here last year

1. Create opportunities for visual buzz2. Make it easy to spread the word3. Give us something to talk about4. Encourage participation5. Encourage self-expression / creativity6. Use mass media7. Tell a good story8. Work with hubs

http://www.youtube.com/watch?v=qKAInP_tmHk Saturn Homecoming

Gmail on YouTube

http://www.redbullartofcan.com/#config/what.xml

www.stories.dupont.com

Accelerating Buzz about Contagious Products

emanuel@emanuel-rosen.com @EmanuelRosen