Post on 13-May-2015
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EMAIL VS. SOCIAL:WHY DOES THERE HAVE TO BE A VS?
Josh Nason
Inbound Marketing Manager – Dyn Inc.@DynInc | @JoshNason | @SendLabs
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Who is this guy?
Why does he love email so much?
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What are we talking about today?
Email and Social Media as friends, not adversaries.
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Isn’t email really a type of social media anyway?
You welcome people in.You forward.You share.
You unsubscribe.
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Other mediums that have worked together:
TVRadio
Newspapers
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Some incredible and fun stats that
will be sure to impress your friends at fancy parties and in
line at Target…
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Email’s Big 2010:
- 107 trillion emails were sent- 1.88 billion email users worldwide
- 480 million new email users created- 294 billion emails sent daily
*Pingdom.com
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Social Media By Comparison - 2010
- 25 billion Tweets were sent- 100 million new Twitter accounts- 175 million total Twitter accounts
- 600 million Facebook users worldwide
*Pingdom.com
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How can they work together?
- Social Sharing
- Likes
- Signing Up
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Social Sharing: The Process
- Include a tag
- Someone clicks
- Content exposure grows
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Social Sharing: The Process
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Social Sharing: The Process
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Liking An Email: The Process
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Liking An Email: The Process
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Email Signup on Facebook
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The End Result?
- Content Exposure Grows!
- Potential Email Subscribers Found!
- Social and Email Work Together!
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Some Email Advantages
- Data Targeting/Segmenting
- Direct And Not Lost In A Feed
- A Truly Personalized Experience
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Why does email remain so big?
Answer:
It’s in your pocket.
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Mobile Stats – 2010
- 28% of Americans have a smartphone (Q3).
- 17% of the 314 million phones sold in Q1 were smartphones. In Q2, smart phone sales grew to
25%.
- 2010 Q3 smartphone sales were up 96% from Q3 of 2009.
- US, UK still behind Spain, Italy.
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Mobile Stats – 2010
- Email accounts for 42% of mobile internet time.
- 30% of email users are now replying via mobile devices.
- For smartphone users under the age of 45, email access is the primary use of their phone.
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Mobile Stats – 2010
- 3% of B2B opens & 10% of B2C opens are on mobile devices.
- In 2010, the iPhone accounted for 9% of all email interaction, while Android was 3%. The leader? Still
Microsoft Outlook at 31%.
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Final Takeaways:
- Email users still outgrowing social media users
- Email can leverage social media to spread content
- Mobile is a huge asset for email
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Contact Info:
Twitter: @JoshNason | @DynInc | @SendLabs
Facebook.com/Dyn
jnason@dyn.com