PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12

Elliott Breece, Songza

From Amie St to Songza: The Music Pivot (A Success Story)

#productnyc

Engineering Habits

How Songza Hacks The Desire Egnine

@Ebreece

co-founder of songza, amie street, ghostbusters 2 fan club.NYC

Our Simple GOAL

Songza improves the things you do every day

Expert Curation + Situational Context

Music Concierge

Thursday Afternoon

Thursday Afternoon

Thursday Afternoon

Saturday Night

Saturday Night

Saturday Night

We get smarter!

Building Songza

Ownership Access

I have Access. Now What?

BuilD, Measure, Learn

Difficult?

What to listen to?

Music Concierge

E A S Y D E E PN O V E L

Understanding Product Habits

Habits: Redbull and Twitter

Nir Eyal: NirAndFar.com

The 4 part Engine

Triggers InvestmentsVariable Rewards

Actions

1 Triggers

External TriggerInternal Trigger

2 Actions

The Instagram Action

3 Variable rewards

4 Investment

Buying music should be Fun

Amie Street Tuesday Rush

Hacking the desire Engine

Traditional Music Trigers‣ I'm bored‣ I'm distracted‣ I'm in need of energy

Engine Breakdown

Distracted Focus Music?

A lifestyle enhancement Service

What Music App?

DUH!

Distracted Focus Music

Songza Predicts you are

distracted

Music Improves Everything‣ Improve your Run‣ Improve your party‣ Improve your love life‣ Improve Your Work Day‣ Improve Your Commute‣ Improve your Parenting

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7,500

15,000

22,500

30,000

F M A M J J A S

They REally Like Us!

QuestionS?