@JoePulizzi #bsmart14

JOE PULIZZI’S PRESENTATION (@JoePulizzi):

The Power of Epic Content:

Six Opportunities

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Content Marketing InstituteCMI teaches marketers how to effectively own their media channels

to attract and retain customers.

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There Is One Key

to a Successful Presentation

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Image courtesy of Pooky Poetry

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The Evolution of

Content Marketing

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@JoePulizzi

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91/100

http://bitly.com/cm-research

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sodahead.com

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Just 42% believe their

content marketing is effective

http://bitly.com/cm-research

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@JoePulizzi

How Many of You Have a

Documented Content Marketing

Strategy?

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Sales, Savings & Sunshine

Opportunity #1

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@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

@JoePulizzi

CREATE A WHY FOR EACH CHANNEL

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Create a Content Marketing Mission Statement

Opportunity #2

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Enabling Women to Have More Quality

Time with Their Families

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@JoePulizzi

Help Engineers Answer the Most

Challenging Industrial Solder Questions

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Why?Welcome to Inc.com, the place where entrepreneurs and

business owners can find useful information, advice, insights,

resources and inspiration for running and growing their

businesses.  

1. Core Target Audience

2. What Will Be Delivered

3. The Outcome for the Audience

@JoePulizzi

Never Build Your Content Ship on Rented

Land

Opportunity #3

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@JoePulizzi

@JoePulizzi

Focus on Subscribers As a Key Metric

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@JoePulizzi

What’s the difference between those who

subscribe to my content and those that

don’t?

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Leverage Influencers the Build an Audience

Opportunity #4

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@JoePulizzi

4 : 1 : 1

Sales

Content Marketing

Influencer

Sharing

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@JoePulizzi

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@JoePulizzi

Change the Technology Conversation

Opportunity #5

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@JoePulizzi

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tractiondemand.com

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Buy vs. Build

Opportunity #6

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Image courtesy sendgrid.com

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@JoePulizzi

TAKEAWAYS

1. Set Your Goals for Sales, Savings or Sunshine

2. Why Are You Using Each Channel?

3. Focus On the Reader’s Outcome

4. Create a Content Marketing Mission Statement

5. Don’t Build Your Content Ship on Rented Land

6. Focus on Subscribers as a Key Metric

7. Build an Influencer List to Build Audience

8. Bake Influencers Into Your Content

9. Create an Engine to Get and Keep Subscribers

10.Consider Buying!

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Joe Pulizzi

joe@contentinstitute.com

@JoePulizzi

THANK

YOU