BoomTech’s Custom Collateral

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Marketing for the Masses: How One Partner Cost-Effectively Markets to Clients

Carlo TapiaProduct Marketing Manager, eFolderctapia@efolder.net

Agenda

• Introduction: Philipp Baumann and BoomTech

• Partner Challenges• Why Invest Time in Marketing?• BoomTech: Partner Testimonial• Questions and Discussion

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Partner Introduction

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BoomTech

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33 managed service clients

Founded in 2005

Clients in S. Florida (Miami, Palm Beach, Broward Counties)

Clients include large real estate firms, numerous law firms, and more

Based in Boca Raton, FL

Partner Challenges

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• Margins for resellers of “big box” services in rapid decline1

• Owning a business requires much more than technical expertise

• Marketing takes time and energy away from other activities

1 Talbot, Chris. "Microsoft to Cut Online Services Advisory Partner Commission." Talkin' Cloud. Penton Technology, 13 Jan. 2014. Web.

Why Invest Time in Marketing?

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• Partners need:– A scalable growth strategy beyond referrals– A way to stand apart from other MSPs– Solutions that offer high margins and make them more

than a mere reseller

• Clients want their MSPs to offer:– A professional-looking image– Managed services that clients feel are tailored

specifically to their wants & needs

Growth Drivers

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Client Type Existing clients New clients “Wedge” clients

“Hook”• Upsell• Cross-sell• Expand

relationship

• Expose existing pain/risk

• Expose specific pain/risk

Introducing eFolder Anchor

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eFolder Anchor allows your clients to work…

…across any device

…with anyone

….with any content

…without compromising security and control

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Business-grade file sync

Introducing eFolder Anchor

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Business-grade file sync

Introducing eFolder Anchor

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Business-grade file sync

Introducing eFolder Anchor

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Partner Testimonial: BoomTech

BoomTech

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BoomTech’s Marketing Activities

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Branding Email campaigns

Content Marketing

In-person consulting

BoomSync

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BoomSync

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BoomTech’s Custom Collateral

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Questions for Phil

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• Why do you put such a high priority on marketing? Does branding make a difference?

Questions for Phil

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• Why do you put such a high priority on marketing? Does branding make a difference?

• How long did it take you to ramp up all of your marketing activities?

Questions for Phil

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• Why do you put such a high priority on marketing? Does branding make a difference?

• How long did it take you to ramp up all of your marketing activities?

• Which marketing activities have you found your customers engage with the most?

Questions for Phil

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• Why do you put such a high priority on marketing? Does branding make a difference?

• How long did it take you to ramp up all of your marketing activities?

• Which marketing activities have you found your customers engage with the most?

• Who do you partner with to make your branding and promotions look professional?

Questions for Phil

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• Can you tell us about a time that marketing “won you the deal”?

Questions for Phil

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• Can you tell us about a time that marketing “won you the deal”?

• How should partners leverage vendor relationships to market their solutions?

Questions for Phil

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• Can you tell us about a time that marketing “won you the deal”?

• How should partners leverage vendor relationships to market their solutions?

• When launching a new campaign, what process do you follow to get your marketing work done?

Questions for Phil

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• Can you tell us about a time that marketing “won you the deal”?

• How should partners leverage vendor relationships to market their solutions?

• When launching a new campaign, what process do you follow to get your marketing work done?

• What advice do you have for partners who want to start marketing their solutions?

Choosing Products and Vendors

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67%BoomTech’s gross margin on eFolder

Anchor

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eFolder Playbooks

Playbooks include pre-made marketing materials:• Videos• Emails• White papers• Brochures• eBooks• Client pitch decks• And much more!

Questions & Discussion

Thank you!

Carlo TapiaProduct Marketing Manager, eFolderctapia@efolder.net