• Nada Zain 36

• Maryam Arshad 22

• Zohra Niazi 48

• Hina Qamar 26

• Maria Ehsan 05

Group Members

• Definitions of “Media” & “Child”

•Types of Media

•Positive effects

•Negative effects

•Steps to Maximize positive and minimize negative effects

•Parents rating on effects of media

Effects Of Media On Children

Child• A child is

most often defined as a young human being between birth and puberty; a boy or girl.

Biological Definition

• Biologically, a child is “anyone in the developmental stage of childhood, between infancy and adulthood”.

Here we consider a person child from “toddlers to age 12”

What Is Media?

In general, "media" refers to various means of communication. For example, television,

radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, "media" is also used as a collective noun,

but refers to different types of data storage options.

Study conducted by Henry J. Kaiser Family Foundation

Source: www.kkf.org

The Positive Effects

• EDUCATIONAL PROGRAMEDUCATIONAL PROGRAM• MAKES A CHILD FEEL MORE CONFIDENTMAKES A CHILD FEEL MORE CONFIDENT

• BRAIN DEVELOPMENTBRAIN DEVELOPMENT• ENHANCE IMAGINATION AND CREATIVITYENHANCE IMAGINATION AND CREATIVITY

• POSITIVE EFFECTS OF CARTOONPOSITIVE EFFECTS OF CARTOON• HELPS IMPROVE VOCABULARY AND LEARN NEW HELPS IMPROVE VOCABULARY AND LEARN NEW

LANGUAGES LANGUAGES• STATUS AND ROLESTATUS AND ROLE

• DEVELOP PARENT-CHILDREN RELATIONSHIPDEVELOP PARENT-CHILDREN RELATIONSHIP• EFFECT OF COMPUTER AND VIDEO GAMESEFFECT OF COMPUTER AND VIDEO GAMES

• SOURCE OF ENTERTAINMENTSOURCE OF ENTERTAINMENT

Educational Programs

Makes a Child Feel More Makes a Child Feel More ConfidentConfident

Brain DevelopmentBrain Development

Enhance imagination and Enhance imagination and creativitycreativity

Positive effects of CartoonsPositive effects of Cartoons

• Sharing• Friendship• Cleaning up• Caring for

others• Doing the

right thing• Behaving

properly

Baby Looney Tunes

Oswald the Octopus

Caillou

Helps Improve Vocabulary andHelps Improve Vocabulary and Learn new languages Learn new languages

Status & RoleStatus & Role

Develop parent-children Develop parent-children relationshiprelationship

Effect of Computer & Video games

Effect of Computer & Video games

Effect of Computer & Video games

Source Of EntertainmentSource Of Entertainment

• ØØ Psychological effectPsychological effect• ØØ Unhelpful CartoonsUnhelpful Cartoons• ØØ AdvertisementAdvertisement• ØØ Impact of horror movies and cartoonsImpact of horror movies and cartoons• ØØ Impact of Media’s portrayal of personalitiesImpact of Media’s portrayal of personalities• ØØ Media Media exposeexpose every thing to children every thing to children• ØØ Movies Movies inspireinspire children to smoke,use of loose children to smoke,use of loose

language and behaviorlanguage and behavior• ØØ ObesityObesity• ØØ Poor Poor academicacademic performance performance• ØØ Media & Media & violenceviolence

The Negative Effects

Psychological Effect

Unhelpful CartoonsUnhelpful Cartoons

AdvertisementsAdvertisements

Horror Movies and Cartoons

Media’s Portrayal of Personalities

Smoking,use of loose language and Smoking,use of loose language and behaviorbehavior

ObesityObesity

Poor Academic Performance

Media And Violence

Media And Violence

These people can make a difference

• Parents

• Teachers

• Producers

• Government

Suggestions To Maximize Positive And Minimize Negative Effects

Parent Ratings on Effects of Media: 2006

0

10

20

30

40

50

Percentage of Parents having different Opinions About Media's Effect on their Chilren

Very Positive

SomewhatpositiveSomewhatNegativeVery Negative

Too young toSay

TOO MUCH…

Games Televisionor… can never be good

Conclusion

Any Questions ?