Post on 14-May-2015
description
Effective Use of Social Media in Business
Thursday 9th December 2010
Expert Course?
This isn’t it.
Who are We?
PushON
PushON are an award winning online marketing agency based in Manchester. We have a team of
14 with expertise in:
SEO and Social Media friendly website development
Search Engine Optimisation SEO)
Pay per Click (PPC)
Data Analysis
And, of course Social Media
Contacts via:
Twitter: @psychobel
@pushonltd
Email: simon@pushon.co.uk
Mobile +44 (0)7900 224 764
Blog: http://blog.pushon.co.uk
Web: www.pushon.co.uk
PushON: Clients
PushON: Clients
Quantica
Manchester based recruitment company
• Digital Technology
• Web Development
• Social Media
• Online Marketing
Offices in Leeds, London and Bristol
Speak to Tim Guest
• tim.guest@quantica.co.uk
• @TimTheGuest
Social Media for today is..
We’ll be taking questions on the hashtag
#omgiusm(Oh my God, I’m using social media)
If you aren’t using Twitter, you can track the conversation here:
http://www.twazzup.com
Those who are, please make a tweet
1. What is Social Media?
Definition
Social media are media for social interaction, using highly
accessible and scalable publishing techniques. Social media
uses web-based technologies to turn communication into
interactive dialogues(From Wikipedia a social media application)
It’s not just…
Though Facebook has a population only exceeded by India and China
Social Media Landscape
Where do I start?
First Steps
Get involved
Dabble
Listen
Contribute
The Conversation
Etiquette
2. Getting the Business Ready
Planning
What do you want to achieve?
Why do you want to achieve it?
What resources do you have available?
Who will do it?
When will they do it?
Where will they do it?
What is the policy?
Legals
The law doesn’t always know what to do with social media.
Your lawyer may not understand the issues implicit in social
media
Act with the care you would in the “real world”
Don’t Tweet in haste
The Value Exchange
What will you give people in return
for their attention?
Your attention!
Information
Service
Help
Social Media Policy
Be Open, Honest and Accountable
Say that’s what you will do, openly
Say the same thing internally and provide training
Provide escalation paths
Empower participants
The Social Media Process
Getting Started: Blogging
Some Blogging Strategies
Its not about “Look what I did!”
Share knowledge
Acknowledge others
Encourage engagement
Guest posting
Remember SEO
Getting Started: Microblogging
Microblogging
Build a community
Talk “with” not “at”
Be clear about the purpose of your feed
Be regular
Make it easy to access
Re-tweet
Don’t drink and Tweet!! (On the works account, at least)
Getting Started: Linkedin
The Business Social NetworkAggregate Other ContentBuild a company profileGet recommendationsJoin inCreate a meaningful group (if needed)Respond and supportWork it
3. Measurement
Measurement
It depends what your goals are
• Sales?
• Website visits?
• Dwell time?
• Brand mentions?
• Sentiment?
• Share of Voice?
Measurement Tools
3. Case Studies
30 Beats
30 Beats: KPIs
Several key performance indicators were identified for this campaign:
•Traffic to the website•Time on the website•Mentions of the website•Engagement via Social Media•Engagement with Key influencers
30 Beats: Results : On-site
In terms of website traffic, the following results were achieved:
•24419 Visits•13968 unique visitors•147332 pages served•Average 5.9 pages per visit•5:41 average time on site•34.26% bounce rate
30 Beats: Results: Off-site
•2496 people ultimately registered to vote•Over 15,500 votes received•806 comments submitted•Detected 561 back-links from other websites (accessed 01/03/2010).•1,120 results for the search term “30 beats Hyundai” (01/03/2010).•There were 30 videos on YouTube•100 views, up to as many 4,600 views. Many of the videos also generated commentary.
A key takeaway for Hyundai was when Steve Fowler, the editor of “What Car” magazine tweeted about his favourite track, which was by Nikki French. Nikki, boosted by the endorsement, went on to win the competition. He has also been invited to perform at the What Car awards, generating yet more positive brand coverage for Hyundai.
Old Spice Guy
http://www.youtube.com/user/OldSpice